AWeber vs Brevo: Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialistยท7 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing AWeber and Brevo in 2026, Brevo is the stronger choice for smbs needing affordable email plus sms marketing together due to unlimited contacts on all plans. AWeber excels for small businesses wanting reliable email marketing with good support with very reliable deliverability. AWeber offers Autoresponders, Email templates, Landing pages starting at $12.50/mo with a free plan. Brevo provides Email campaigns, SMS marketing, Transactional emails from $25/mo with a free tier. For teams prioritizing value, Brevo delivers a hiltonsoftware Score of 75/100. AWeber and Brevo compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include Mailchimp, ConvertKit, Campaign Monitor. AWeber serves 120K+ users globally (founded 1998) while Brevo reports 500K+ orgs active users (founded 2012).

AWeber vs Brevo at a Glance

AWeber
Brevo
Starting Price
$12.50/mo
$25/mo
Free Plan
Yes
Yes
User Rating
4.2/5
4.4/5
Best For
Small businesses wanting reliable email marketing ...
SMBs needing affordable email plus SMS marketing t...
Users
120K+
500K+ orgs
Founded
1998
2012
hiltonsoftware Score
73/100
75/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ“ฎ
AWeber
Email Marketing
73
hiltonsoftware.co Score
VS
๐Ÿ’™
Brevo
Email Marketing
75
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between AWeber and Brevo?

AWeber and Brevo differ across ease of use, features, value, support, integrations, scalability, and learning curve. Brevo leads in 6 of 7 categories.

AWeberBrevo
81Ease of Use82
76Features75
68Value for Money74
67Customer Support70
64Integrations65
63Scalability63
69Learning Curve70

What are the pros and cons of AWeber vs Brevo?

AWeber
+Very reliable deliverability
+Good customer support
-Dated interface
-Less advanced automation than rivals
Brevo
+Unlimited contacts on all plans
+Excellent transactional email
-Daily sending limits on free tier
-UI can be slow

Which is better, AWeber or Brevo?

After evaluating AWeber and Brevo across features, pricing, integrations, and user satisfaction, Brevo earns a higher hiltonsoftware Score of 75/100 versus AWeber at 73/100. Brevo stands out for "unlimited contacts on all plans" and "excellent transactional email". AWeber delivers competitive advantages in "very reliable deliverability", making AWeber a viable alternative.

Both AWeber and Brevo offer free plans. AWeber paid plans start at $12.50/mo while Brevo begins at $25/mo. ROI depends on which features justify upgrading.

Bottom line: Choose AWeber for small businesses wanting reliable email marketing with good support. Choose Brevo for smbs needing affordable email plus sms marketing together. Both AWeber and Brevo are established email marketing platforms.

CHOOSE AWEBER IF:

Small businesses wanting reliable email marketing with good support.

CHOOSE BREVO IF:

SMBs needing affordable email plus SMS marketing together.

AWeber vs Brevo: Frequently Asked Questions

Is AWeber better than Brevo in 2026?
Brevo outperforms AWeber in the 2026 hiltonsoftware.co analysis with a score of 75/100 compared to 73/100. AWeber excels in Autoresponders, Email templates, Landing pages, making AWeber the better choice for Small businesses wanting reliable email marketing with good support. Brevo is the stronger option for SMBs needing affordable email plus SMS marketing together due to unlimited contacts on all plans. For teams needing email campaigns, hiltonsoftware.co recommends Brevo.
How does AWeber pricing compare to Brevo in 2026?
AWeber starts at $12.50/mo and includes a free plan. Brevo starts at $25/mo and offers a free plan. AWeber includes features like Autoresponders, Email templates, Landing pages. Brevo provides Email campaigns, SMS marketing, Transactional emails. AWeber serves 120K+ users while Brevo serves 500K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between AWeber and Brevo?
AWeber specializes in Autoresponders, Email templates, Landing pages, earning a 73/100 hiltonsoftware Score. Brevo focuses on Email campaigns, SMS marketing, Transactional emails, scoring 75/100. AWeber is best for Small businesses wanting reliable email marketing with good support. Brevo is best for SMBs needing affordable email plus SMS marketing together. Both AWeber and Brevo serve the Email Marketing market but target different user profiles.
Can I migrate from AWeber to Brevo?
Migrating from AWeber to Brevo is possible since both operate in the Email Marketing space. Export data from AWeber and verify Brevo import capabilities. Key features to evaluate: Autoresponders, Email templates, Landing pages (AWeber) versus Email campaigns, SMS marketing, Transactional emails (Brevo). Running both AWeber and Brevo in parallel during a trial period ensures a smooth transition.
Is AWeber or Brevo better for small business?
Both AWeber and Brevo offer free plans. AWeber (73/100) is ideal for Small businesses wanting reliable email marketing with good support. Brevo (75/100) fits SMBs needing affordable email plus SMS marketing together. Evaluate both during trial periods.

Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

Explore More Comparisons & Tools