GoTo Meeting vs Hopin: Complete Comparison (2026)

By Elena Kowalski, Security & Enterprise Editorยท12 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing GoTo Meeting and Hopin in 2026, Hopin is the stronger choice for organizations running large virtual conferences and networking events due to best-in-class virtual event platform. GoTo Meeting excels for enterprise teams needing reliable dial-in and video meeting options with reliable audio and dial-in options. GoTo Meeting offers HD video, Dial-in conferencing, Recording starting at $12/user/mo. Hopin provides Virtual events, Expo halls, Networking from $99/mo with a free tier. For teams prioritizing value, Hopin delivers a hiltonsoftware Score of 69/100. GoTo Meeting and Hopin compete in the video conferencing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading video conferencing tools include Zoom, Google Meet, Webex. GoTo Meeting serves 20K+ orgs users globally (founded 2004) while Hopin reports 100K+ orgs active users (founded 2019).

GoTo Meeting vs Hopin at a Glance

GoTo Meeting
Hopin
Starting Price
$12/user/mo
$99/mo
Free Plan
No
Yes
User Rating
4.2/5
4.2/5
Best For
Enterprise teams needing reliable dial-in and vide...
Organizations running large virtual conferences an...
Users
20K+ orgs
100K+ orgs
Founded
2004
2019
hiltonsoftware Score
64/100
69/100
Pricing verified: March 2026 ยท Based on official vendor data
๐ŸŸ 
GoTo Meeting
Video Conferencing
64
hiltonsoftware.co Score
VS
๐ŸŽช
Hopin
Video Conferencing
69
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between GoTo Meeting and Hopin?

GoTo Meeting and Hopin differ across ease of use, features, value, support, integrations, scalability, and learning curve. Hopin leads in 4 of 7 categories.

GoTo MeetingHopin
74Ease of Use79
74Features70
57Value for Money71
69Customer Support64
59Integrations59
59Scalability57
61Learning Curve67

What are the pros and cons of GoTo Meeting vs Hopin?

GoTo Meeting
+Reliable audio and dial-in options
+Good for enterprise
-No free plan
-Interface is dated
Hopin
+Best-in-class virtual event platform
+Networking features are unique
-Expensive for large events
-Overkill for simple meetings

Which is better, GoTo Meeting or Hopin?

After evaluating GoTo Meeting and Hopin across features, pricing, integrations, and user satisfaction, Hopin earns a higher hiltonsoftware Score of 69/100 versus GoTo Meeting at 64/100. Hopin stands out for "best-in-class virtual event platform" and "networking features are unique". GoTo Meeting delivers competitive advantages in "reliable audio and dial-in options", making GoTo Meeting a viable alternative.

On pricing, Hopin offers a free plan for SMBs and startups. GoTo Meeting starts at $12/user/mo with no free tier, but justifies the cost with hd video and dial-in conferencing and enterprise-grade scalability.

Bottom line: Choose GoTo Meeting for enterprise teams needing reliable dial-in and video meeting options. Choose Hopin for organizations running large virtual conferences and networking events. Both GoTo Meeting and Hopin are established video conferencing platforms.

CHOOSE GOTO MEETING IF:

Enterprise teams needing reliable dial-in and video meeting options.

CHOOSE HOPIN IF:

Organizations running large virtual conferences and networking events.

GoTo Meeting vs Hopin: Frequently Asked Questions

Is GoTo Meeting better than Hopin in 2026?
Hopin outperforms GoTo Meeting in the 2026 hiltonsoftware.co analysis with a score of 69/100 compared to 64/100. GoTo Meeting excels in HD video, Dial-in conferencing, Recording, making GoTo Meeting the better choice for Enterprise teams needing reliable dial-in and video meeting options. Hopin is the stronger option for Organizations running large virtual conferences and networking events due to best-in-class virtual event platform. For teams needing virtual events, hiltonsoftware.co recommends Hopin.
How does GoTo Meeting pricing compare to Hopin in 2026?
GoTo Meeting starts at $12/user/mo with no free tier. Hopin starts at $99/mo and offers a free plan. GoTo Meeting includes features like HD video, Dial-in conferencing, Recording. Hopin provides Virtual events, Expo halls, Networking. GoTo Meeting serves 20K+ orgs users while Hopin serves 100K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between GoTo Meeting and Hopin?
GoTo Meeting specializes in HD video, Dial-in conferencing, Recording, earning a 64/100 hiltonsoftware Score. Hopin focuses on Virtual events, Expo halls, Networking, scoring 69/100. GoTo Meeting is best for Enterprise teams needing reliable dial-in and video meeting options. Hopin is best for Organizations running large virtual conferences and networking events. Both GoTo Meeting and Hopin serve the Video Conferencing market but target different user profiles.
Can I migrate from GoTo Meeting to Hopin?
Migrating from GoTo Meeting to Hopin is possible since both operate in the Video Conferencing space. Export data from GoTo Meeting and verify Hopin import capabilities. Key features to evaluate: HD video, Dial-in conferencing, Recording (GoTo Meeting) versus Virtual events, Expo halls, Networking (Hopin). Running both GoTo Meeting and Hopin in parallel during a trial period ensures a smooth transition.
Is GoTo Meeting or Hopin better for small business?
For small businesses, Hopin offers a free plan making Hopin more budget-friendly at 69/100 on hiltonsoftware.co. GoTo Meeting (starting at $12/user/mo) is worth considering for HD video, Dial-in conferencing, Recording. Both GoTo Meeting and Hopin scale from SMB to enterprise.

Reviewed by Elena Kowalski, Security & Enterprise Editor. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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