Hopin vs Loom: Complete Comparison (2026)

By Elena Kowalski, Security & Enterprise Editorยท12 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Hopin and Loom in 2026, Loom is the stronger choice for remote teams replacing meetings with async video walkthroughs due to excellent for async communication. Hopin excels for organizations running large virtual conferences and networking events with best-in-class virtual event platform. Hopin offers Virtual events, Expo halls, Networking starting at $99/mo with a free plan. Loom provides Screen recording, Webcam recording, Comments from $12.50/user/mo with a free tier. For teams prioritizing value, Loom delivers a hiltonsoftware Score of 84/100. Hopin and Loom compete in the video conferencing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading video conferencing tools include Zoom, Google Meet, Webex. Hopin serves 100K+ orgs users globally (founded 2019) while Loom reports 25M+ active users (founded 2016).

Hopin vs Loom at a Glance

Hopin
Loom
Starting Price
$99/mo
$12.50/user/mo
Free Plan
Yes
Yes
User Rating
4.2/5
4.7/5
Best For
Organizations running large virtual conferences an...
Remote teams replacing meetings with async video w...
Users
100K+ orgs
25M+
Founded
2019
2016
hiltonsoftware Score
69/100
84/100
Pricing verified: March 2026 ยท Based on official vendor data
๐ŸŽช
Hopin
Video Conferencing
69
hiltonsoftware.co Score
VS
๐ŸŽฌ
Loom
Video Conferencing
84
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Hopin and Loom?

Hopin and Loom differ across ease of use, features, value, support, integrations, scalability, and learning curve. Loom leads in 7 of 7 categories.

HopinLoom
79Ease of Use89
70Features82
71Value for Money78
64Customer Support71
59Integrations73
57Scalability72
67Learning Curve78

What are the pros and cons of Hopin vs Loom?

Hopin
+Best-in-class virtual event platform
+Networking features are unique
-Expensive for large events
-Overkill for simple meetings
Loom
+Excellent for async communication
+Fast share via link
-5-min limit on free plan
-Not for live meetings

Which is better, Hopin or Loom?

After evaluating Hopin and Loom across features, pricing, integrations, and user satisfaction, Loom earns a higher hiltonsoftware Score of 84/100 versus Hopin at 69/100. Loom stands out for "excellent for async communication" and "fast share via link". Hopin delivers competitive advantages in "best-in-class virtual event platform", making Hopin a viable alternative.

Both Hopin and Loom offer free plans. Hopin paid plans start at $99/mo while Loom begins at $12.50/user/mo. ROI depends on which features justify upgrading.

Bottom line: Choose Hopin for organizations running large virtual conferences and networking events. Choose Loom for remote teams replacing meetings with async video walkthroughs. Both Hopin and Loom are established video conferencing platforms.

CHOOSE HOPIN IF:

Organizations running large virtual conferences and networking events.

CHOOSE LOOM IF:

Remote teams replacing meetings with async video walkthroughs.

Hopin vs Loom: Frequently Asked Questions

Is Hopin better than Loom in 2026?
Loom outperforms Hopin in the 2026 hiltonsoftware.co analysis with a score of 84/100 compared to 69/100. Hopin excels in Virtual events, Expo halls, Networking, making Hopin the better choice for Organizations running large virtual conferences and networking events. Loom is the stronger option for Remote teams replacing meetings with async video walkthroughs due to excellent for async communication. For teams needing screen recording, hiltonsoftware.co recommends Loom.
How does Hopin pricing compare to Loom in 2026?
Hopin starts at $99/mo and includes a free plan. Loom starts at $12.50/user/mo and offers a free plan. Hopin includes features like Virtual events, Expo halls, Networking. Loom provides Screen recording, Webcam recording, Comments. Hopin serves 100K+ orgs users while Loom serves 25M+ users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Hopin and Loom?
Hopin specializes in Virtual events, Expo halls, Networking, earning a 69/100 hiltonsoftware Score. Loom focuses on Screen recording, Webcam recording, Comments, scoring 84/100. Hopin is best for Organizations running large virtual conferences and networking events. Loom is best for Remote teams replacing meetings with async video walkthroughs. Both Hopin and Loom serve the Video Conferencing market but target different user profiles.
Can I migrate from Hopin to Loom?
Migrating from Hopin to Loom is possible since both operate in the Video Conferencing space. Export data from Hopin and verify Loom import capabilities. Key features to evaluate: Virtual events, Expo halls, Networking (Hopin) versus Screen recording, Webcam recording, Comments (Loom). Running both Hopin and Loom in parallel during a trial period ensures a smooth transition.
Is Hopin or Loom better for small business?
Both Hopin and Loom offer free plans. Hopin (69/100) is ideal for Organizations running large virtual conferences and networking events. Loom (84/100) fits Remote teams replacing meetings with async video walkthroughs. Evaluate both during trial periods.

Reviewed by Elena Kowalski, Security & Enterprise Editor. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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