Mailchimp vs Mailjet: Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialistยท7 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Mailchimp and Mailjet in 2026, Mailchimp is the stronger choice for small businesses and creators starting email marketing due to great free tier for beginners. Mailjet excels for marketing teams needing collaborative email design with transactional delivery with real-time email collaboration. Mailchimp offers Email campaigns, Automation journeys, Audience segmentation starting at $13/mo with a free plan. Mailjet provides Collaborative email editor, Transactional API, Segmentation from $15/mo with a free tier. For teams prioritizing value, Mailchimp delivers a hiltonsoftware Score of 84/100. Mailchimp and Mailjet compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include ConvertKit, Campaign Monitor, Klaviyo. Mailchimp serves 13M+ users globally (founded 2001) while Mailjet reports 150K+ active users (founded 2010).

Mailchimp vs Mailjet at a Glance

Mailchimp
Mailjet
Starting Price
$13/mo
$15/mo
Free Plan
Yes
Yes
User Rating
4.4/5
4.3/5
Best For
Small businesses and creators starting email marke...
Marketing teams needing collaborative email design...
Users
13M+
150K+
Founded
2001
2010
hiltonsoftware Score
84/100
71/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ’
Mailchimp
Email Marketing
84
hiltonsoftware.co Score
RECOMMENDED
VS
โœˆ๏ธ
Mailjet
Email Marketing
71
hiltonsoftware.co Score

What are the main differences between Mailchimp and Mailjet?

Mailchimp and Mailjet differ across ease of use, features, value, support, integrations, scalability, and learning curve. Mailchimp leads in 5 of 7 categories.

MailchimpMailjet
82Ease of Use83
77Features77
74Value for Money70
74Customer Support66
71Integrations60
70Scalability64
70Learning Curve72

What are the pros and cons of Mailchimp vs Mailjet?

Mailchimp
+Great free tier for beginners
+Easy drag-and-drop builder
-Expensive as list grows
-Automation is less powerful than rivals
Mailjet
+Real-time email collaboration
+Good transactional API
-Automation less powerful than rivals
-Free tier limited to 6000 emails/month

Which is better, Mailchimp or Mailjet?

After evaluating Mailchimp and Mailjet across features, pricing, integrations, and user satisfaction, Mailchimp earns a higher hiltonsoftware Score of 84/100 versus Mailjet at 71/100. Mailchimp stands out for "great free tier for beginners" and "easy drag-and-drop builder". Mailjet delivers competitive advantages in "real-time email collaboration", making Mailjet a viable alternative.

Both Mailchimp and Mailjet offer free plans. Mailchimp paid plans start at $13/mo while Mailjet begins at $15/mo. ROI depends on which features justify upgrading.

Bottom line: Choose Mailchimp for small businesses and creators starting email marketing. Choose Mailjet for marketing teams needing collaborative email design with transactional delivery. Both Mailchimp and Mailjet are established email marketing platforms.

CHOOSE MAILCHIMP IF:

Small businesses and creators starting email marketing.

CHOOSE MAILJET IF:

Marketing teams needing collaborative email design with transactional delivery.

Mailchimp vs Mailjet: Frequently Asked Questions

Is Mailchimp better than Mailjet in 2026?
Mailchimp outperforms Mailjet in the 2026 hiltonsoftware.co analysis with a score of 84/100 compared to 71/100. Mailchimp excels in Email campaigns, Automation journeys, Audience segmentation, making Mailchimp the better choice for Small businesses and creators starting email marketing. Mailjet is the stronger option for Marketing teams needing collaborative email design with transactional delivery due to real-time email collaboration. For teams needing email campaigns, hiltonsoftware.co recommends Mailchimp.
How does Mailchimp pricing compare to Mailjet in 2026?
Mailchimp starts at $13/mo and includes a free plan. Mailjet starts at $15/mo and offers a free plan. Mailchimp includes features like Email campaigns, Automation journeys, Audience segmentation. Mailjet provides Collaborative email editor, Transactional API, Segmentation. Mailchimp serves 13M+ users while Mailjet serves 150K+ users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Mailchimp and Mailjet?
Mailchimp specializes in Email campaigns, Automation journeys, Audience segmentation, earning a 84/100 hiltonsoftware Score. Mailjet focuses on Collaborative email editor, Transactional API, Segmentation, scoring 71/100. Mailchimp is best for Small businesses and creators starting email marketing. Mailjet is best for Marketing teams needing collaborative email design with transactional delivery. Both Mailchimp and Mailjet serve the Email Marketing market but target different user profiles.
Can I migrate from Mailchimp to Mailjet?
Migrating from Mailchimp to Mailjet is possible since both operate in the Email Marketing space. Export data from Mailchimp and verify Mailjet import capabilities. Key features to evaluate: Email campaigns, Automation journeys, Audience segmentation (Mailchimp) versus Collaborative email editor, Transactional API, Segmentation (Mailjet). Running both Mailchimp and Mailjet in parallel during a trial period ensures a smooth transition.
Is Mailchimp or Mailjet better for small business?
Both Mailchimp and Mailjet offer free plans. Mailchimp (84/100) is ideal for Small businesses and creators starting email marketing. Mailjet (71/100) fits Marketing teams needing collaborative email design with transactional delivery. Evaluate both during trial periods.

Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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