19 Best Google Analytics Alternatives in 2026
The top 10 Google Analytics alternatives in 2026 include Plausible (score 70/100, from $9/mo), Hotjar (score 79/100, from $32/mo), Grafana (score 81/100, from $8/user/mo (cloud)), and 16 more analytics & bi tools. Google Analytics is a analytics & bi platform used by 50M+ websites teams. Teams switching from Google Analytics typically look for better pricing, specific analytics & bi features, or different integration options. hiltonsoftware.co evaluates each Google Analytics alternative using a weighted scoring system that measures user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%). 13 of the 19 Google Analytics alternatives offer free plans. The highest-rated Google Analytics alternative is Plausible with a hiltonsoftware.co score of 70/100 and pricing starting at $9/mo.
Google Analytics (88/100 on hiltonsoftware.co) is a analytics & bi tool used by 50M+ websites users, with plans starting at Free (GA4) and a free tier available. Below are 19 alternatives ranked by our proprietary score — 13 of them offer free plans. The top-rated alternative is Plausible with a score of 70/100 and a free plan.
What are the best alternatives to Google Analytics in 2026?
Lightweight, privacy-friendly, open-source web analytics alternative to Google Analytics.
Behavior analytics platform with heatmaps, session recordings, and surveys.
Open-source observability and data visualization platform for time-series data.
Open-source product analytics suite with feature flags, session recordings, and A/B tests.
Interactive data visualization and business intelligence platform for enterprises.
Microsoft business intelligence platform for reports and dashboards.
Product analytics platform for tracking user behavior and retention.
Digital analytics platform for product teams tracking user journeys and growth.
Open-source, self-hostable BI tool with a simple question-based interface.
Google enterprise BI platform with LookML data modeling for consistent metrics.
Digital insights platform that auto-captures all user interactions without manual tracking.
Collaborative analytics platform combining SQL, Python, and visual exploration.
Open-source web analytics platform as a privacy-compliant Google Analytics alternative.
Free Google tool for building interactive dashboards and reports from any data.
Cloud BI platform connecting data from 1000+ sources into executive dashboards.
Open-source tool for querying databases and building dashboards with SQL.
Sisense is an enterprise-grade business intelligence and analytics platform specializing in embedded analytics and AI-powered insights. Built on the Sisense Fusion platform, it enables product teams to integrate interactive dashboards and data experiences directly into their applications. Sisense uses proprietary In-Chip technology to process massive datasets at speed. Pricing is custom and quote-based with no public tiers -- organizations must contact the sales team for a tailored plan based on data volume, users, and deployment requirements.
AI-powered BI and analytics platform with associative data exploration engine.
Real-time content analytics and optimization platform for digital publishers.