Constant Contact vs Klaviyo: Complete Comparison (2026)
In comparing Constant Contact and Klaviyo in 2026, Klaviyo is the stronger choice for e-commerce brands on shopify wanting data-driven email marketing due to best for e-commerce businesses. Constant Contact excels for nonprofits and local businesses running events and email campaigns with very beginner-friendly. Constant Contact offers Email campaigns, Event marketing, SMS starting at $12/mo. Klaviyo provides Ecommerce integrations, SMS marketing, Predictive analytics from $20/mo with a free tier. For teams prioritizing value, Klaviyo delivers a hiltonsoftware Score of 78/100. Constant Contact and Klaviyo compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include Mailchimp, ConvertKit, Campaign Monitor. Constant Contact serves 600K+ users globally (founded 1995) while Klaviyo reports 130K+ orgs active users (founded 2012).
Constant Contact vs Klaviyo at a Glance
What are the main differences between Constant Contact and Klaviyo?
Constant Contact and Klaviyo differ across ease of use, features, value, support, integrations, scalability, and learning curve. Klaviyo leads in 6 of 7 categories.
What are the pros and cons of Constant Contact vs Klaviyo?
Which is better, Constant Contact or Klaviyo?
After evaluating Constant Contact and Klaviyo across features, pricing, integrations, and user satisfaction, Klaviyo earns a higher hiltonsoftware Score of 78/100 versus Constant Contact at 71/100. Klaviyo stands out for "best for e-commerce businesses" and "deep shopify integration". Constant Contact delivers competitive advantages in "very beginner-friendly", making Constant Contact a viable alternative.
On pricing, Klaviyo offers a free plan for SMBs and startups. Constant Contact starts at $12/mo with no free tier, but justifies the cost with email campaigns and event marketing and enterprise-grade scalability.
Bottom line: Choose Constant Contact for nonprofits and local businesses running events and email campaigns. Choose Klaviyo for e-commerce brands on shopify wanting data-driven email marketing. Both Constant Contact and Klaviyo are established email marketing platforms.
Nonprofits and local businesses running events and email campaigns.
E-commerce brands on Shopify wanting data-driven email marketing.
Constant Contact vs Klaviyo: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.