Domo vs Power BI: Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialistยท7 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Domo and Power BI in 2026, Power BI is the stronger choice for microsoft 365 organizations wanting self-service business intelligence due to included in microsoft 365. Domo excels for executive teams wanting business dashboards combining all data sources with easiest for non-technical executives. Domo offers 800+ data connectors, Executive dashboards, ETL tools starting at Custom pricing. Power BI provides Drag-and-drop reports, Excel integration, DAX formulas from $10/user/mo with a free tier. For teams prioritizing value, Power BI delivers a hiltonsoftware Score of 76/100. Domo and Power BI compete in the analytics & bi segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading analytics & bi tools include Google Analytics, Tableau, Looker. Domo serves 2.5K+ orgs users globally (founded 2010) while Power BI reports 250K+ orgs active users (founded 2015).

Domo vs Power BI at a Glance

Domo
Power BI
Starting Price
Custom pricing
$10/user/mo
Free Plan
No
Yes
User Rating
4.3/5
4.5/5
Best For
Executive teams wanting business dashboards combin...
Microsoft 365 organizations wanting self-service b...
Users
2.5K+ orgs
250K+ orgs
Founded
2010
2015
hiltonsoftware Score
62/100
76/100
Pricing verified: March 2026 ยท Based on official vendor data
๐ŸŸข
Domo
Analytics & BI
62
hiltonsoftware.co Score
VS
๐Ÿ”ถ
Power BI
Analytics & BI
76
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Domo and Power BI?

Domo and Power BI differ across ease of use, features, value, support, integrations, scalability, and learning curve. Power BI leads in 7 of 7 categories.

DomoPower BI
77Ease of Use84
74Features78
59Value for Money74
66Customer Support71
57Integrations63
59Scalability63
62Learning Curve74

What are the pros and cons of Domo vs Power BI?

Domo
+Easiest for non-technical executives
+Great mobile BI experience
-Very expensive
-Limited custom visualization
Power BI
+Included in Microsoft 365
+Excellent Excel integration
-DAX has a learning curve
-Sharing requires Pro license

Which is better, Domo or Power BI?

After evaluating Domo and Power BI across features, pricing, integrations, and user satisfaction, Power BI earns a higher hiltonsoftware Score of 76/100 versus Domo at 62/100. Power BI stands out for "included in microsoft 365" and "excellent excel integration". Domo delivers competitive advantages in "easiest for non-technical executives", making Domo a viable alternative.

On pricing, Power BI offers a free plan for SMBs and startups. Domo starts at Custom pricing with no free tier, but justifies the cost with 800+ data connectors and executive dashboards and enterprise-grade scalability.

Bottom line: Choose Domo for executive teams wanting business dashboards combining all data sources. Choose Power BI for microsoft 365 organizations wanting self-service business intelligence. Both Domo and Power BI are established analytics & bi platforms.

CHOOSE DOMO IF:

Executive teams wanting business dashboards combining all data sources.

CHOOSE POWER BI IF:

Microsoft 365 organizations wanting self-service business intelligence.

Domo vs Power BI: Frequently Asked Questions

Is Domo better than Power BI in 2026?
Power BI outperforms Domo in the 2026 hiltonsoftware.co analysis with a score of 76/100 compared to 62/100. Domo excels in 800+ data connectors, Executive dashboards, ETL tools, making Domo the better choice for Executive teams wanting business dashboards combining all data sources. Power BI is the stronger option for Microsoft 365 organizations wanting self-service business intelligence due to included in microsoft 365. For teams needing drag-and-drop reports, hiltonsoftware.co recommends Power BI.
How does Domo pricing compare to Power BI in 2026?
Domo starts at Custom pricing with no free tier. Power BI starts at $10/user/mo and offers a free plan. Domo includes features like 800+ data connectors, Executive dashboards, ETL tools. Power BI provides Drag-and-drop reports, Excel integration, DAX formulas. Domo serves 2.5K+ orgs users while Power BI serves 250K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Domo and Power BI?
Domo specializes in 800+ data connectors, Executive dashboards, ETL tools, earning a 62/100 hiltonsoftware Score. Power BI focuses on Drag-and-drop reports, Excel integration, DAX formulas, scoring 76/100. Domo is best for Executive teams wanting business dashboards combining all data sources. Power BI is best for Microsoft 365 organizations wanting self-service business intelligence. Both Domo and Power BI serve the Analytics & BI market but target different user profiles.
Can I migrate from Domo to Power BI?
Migrating from Domo to Power BI is possible since both operate in the Analytics & BI space. Export data from Domo and verify Power BI import capabilities. Key features to evaluate: 800+ data connectors, Executive dashboards, ETL tools (Domo) versus Drag-and-drop reports, Excel integration, DAX formulas (Power BI). Running both Domo and Power BI in parallel during a trial period ensures a smooth transition.
Is Domo or Power BI better for small business?
For small businesses, Power BI offers a free plan making Power BI more budget-friendly at 76/100 on hiltonsoftware.co. Domo (starting at Custom pricing) is worth considering for 800+ data connectors, Executive dashboards, ETL tools. Both Domo and Power BI scale from SMB to enterprise.

Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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