KnowBe4 vs Wiz: Complete Comparison (2026)

By Elena Kowalski, Security & Enterprise Editorยท12 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing KnowBe4 and Wiz in 2026, KnowBe4 is the stronger choice for companies training employees to recognize and avoid phishing attacks due to best-in-class phishing simulations. Wiz excels for cloud-first enterprises wanting full visibility into cloud security risks with agentless deployment. KnowBe4 offers Phishing simulations, Security training, Compliance training starting at $18/user/yr. Wiz provides Cloud security posture, Container security, Vulnerability prioritization from Custom pricing. For teams prioritizing value, KnowBe4 delivers a hiltonsoftware Score of 71/100. KnowBe4 and Wiz compete in the cybersecurity segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading cybersecurity tools include Okta, 1Password, Cloudflare. KnowBe4 serves 65K+ orgs users globally (founded 2010) while Wiz reports 45% of Fortune 100 active users (founded 2020).

KnowBe4 vs Wiz at a Glance

KnowBe4
Wiz
Starting Price
$18/user/yr
Custom pricing
Free Plan
No
No
User Rating
4.6/5
4.8/5
Best For
Companies training employees to recognize and avoi...
Cloud-first enterprises wanting full visibility in...
Users
65K+ orgs
45% of Fortune 100
Founded
2010
2020
hiltonsoftware Score
71/100
63/100
Pricing verified: March 2026 ยท Based on official vendor data
๐ŸŽ“
KnowBe4
Cybersecurity
71
hiltonsoftware.co Score
RECOMMENDED
VS
๐Ÿง™
Wiz
Cybersecurity
63
hiltonsoftware.co Score

What are the main differences between KnowBe4 and Wiz?

KnowBe4 and Wiz differ across ease of use, features, value, support, integrations, scalability, and learning curve. KnowBe4 leads in 4 of 7 categories.

KnowBe4Wiz
82Ease of Use86
80Features79
63Value for Money66
69Customer Support69
66Integrations60
65Scalability61
69Learning Curve70

What are the pros and cons of KnowBe4 vs Wiz?

KnowBe4
+Best-in-class phishing simulations
+Huge training content library
-Phishing tests can frustrate employees
-Admin portal has quirks
Wiz
+Agentless deployment
+Best cloud security visualization
-Enterprise pricing
-Focused on cloud environments only

Which is better, KnowBe4 or Wiz?

After evaluating KnowBe4 and Wiz across features, pricing, integrations, and user satisfaction, KnowBe4 earns a higher hiltonsoftware Score of 71/100 versus Wiz at 63/100. KnowBe4 stands out for "best-in-class phishing simulations" and "huge training content library". Wiz delivers competitive advantages in "agentless deployment", making Wiz a viable alternative.

Neither KnowBe4 nor Wiz offers a free plan. KnowBe4 starts at $18/user/yr and Wiz at Custom pricing.

Bottom line: Choose KnowBe4 for companies training employees to recognize and avoid phishing attacks. Choose Wiz for cloud-first enterprises wanting full visibility into cloud security risks. Both KnowBe4 and Wiz are established cybersecurity platforms.

CHOOSE KNOWBE4 IF:

Companies training employees to recognize and avoid phishing attacks.

CHOOSE WIZ IF:

Cloud-first enterprises wanting full visibility into cloud security risks.

KnowBe4 vs Wiz: Frequently Asked Questions

Is KnowBe4 better than Wiz in 2026?
KnowBe4 outperforms Wiz in the 2026 hiltonsoftware.co analysis with a score of 71/100 compared to 63/100. KnowBe4 excels in Phishing simulations, Security training, Compliance training, making KnowBe4 the better choice for Companies training employees to recognize and avoid phishing attacks. Wiz is the stronger option for Cloud-first enterprises wanting full visibility into cloud security risks due to agentless deployment. For teams needing phishing simulations, hiltonsoftware.co recommends KnowBe4.
How does KnowBe4 pricing compare to Wiz in 2026?
KnowBe4 starts at $18/user/yr with no free tier. Wiz starts at Custom pricing without a free plan. KnowBe4 includes features like Phishing simulations, Security training, Compliance training. Wiz provides Cloud security posture, Container security, Vulnerability prioritization. KnowBe4 serves 65K+ orgs users while Wiz serves 45% of Fortune 100 users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between KnowBe4 and Wiz?
KnowBe4 specializes in Phishing simulations, Security training, Compliance training, earning a 71/100 hiltonsoftware Score. Wiz focuses on Cloud security posture, Container security, Vulnerability prioritization, scoring 63/100. KnowBe4 is best for Companies training employees to recognize and avoid phishing attacks. Wiz is best for Cloud-first enterprises wanting full visibility into cloud security risks. Both KnowBe4 and Wiz serve the Cybersecurity market but target different user profiles.
Can I migrate from KnowBe4 to Wiz?
Migrating from KnowBe4 to Wiz is possible since both operate in the Cybersecurity space. Export data from KnowBe4 and verify Wiz import capabilities. Key features to evaluate: Phishing simulations, Security training, Compliance training (KnowBe4) versus Cloud security posture, Container security, Vulnerability prioritization (Wiz). Running both KnowBe4 and Wiz in parallel during a trial period ensures a smooth transition.
Is KnowBe4 or Wiz better for small business?
Both KnowBe4 and Wiz require paid plans (KnowBe4: $18/user/yr, Wiz: Custom pricing). KnowBe4 (71/100) is ideal for Companies training employees to recognize and avoid phishing attacks. Wiz (63/100) fits Cloud-first enterprises wanting full visibility into cloud security risks. Evaluate both during trial periods.

Reviewed by Elena Kowalski, Security & Enterprise Editor. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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