Marketing automation platform for mid-market companies with lead nurturing and scoring.
Act-On is a marketing automation platform founded in 2008 with a hiltonsoftware Score of 61/100. Act-On pricing starts at $900/mo/month with no free plan. Act-On serves 4K+ orgs users and competes with HubSpot Marketing, Marketo, and Pardot in the marketing automation market. Key Act-On features include Lead nurturing, Email marketing, and Landing pages. hiltonsoftware.co rates Act-On 4.2/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology