Email and marketing automation with CRM and sales automation for SMBs.
ActiveCampaign is a marketing automation platform founded in 2003 with a hiltonsoftware Score of 72/100. ActiveCampaign pricing starts at $15/mo/month with no free plan. ActiveCampaign serves 185K+ orgs users and competes with HubSpot Marketing, Marketo, and Pardot in the marketing automation market. Key ActiveCampaign features include Visual automation builder, Email marketing, and CRM. hiltonsoftware.co rates ActiveCampaign 4.5/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).
SMBs wanting powerful email automation deeply connected to CRM.
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology