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Home/Tools/Marketing Automation/Autopilot
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Autopilot

POPULAR
By Marcus Johnson, Marketing & Growth SpecialistยทUpdated April 24, 2026ยท7 min read

Customer journey automation and analytics platform now known as Ortto.

โ˜…โ˜…โ˜…โ˜…โ˜…4.3
12K+ orgs usersFounded 2012
62
hiltonsoftware.co Score
Try Autopilot Free โ†’

Autopilot is a marketing automation platform founded in 2012 with a hiltonsoftware Score of 62/100. Autopilot pricing starts at $99/mo/month with no free plan. Autopilot serves 12K+ orgs users and competes with HubSpot Marketing, Marketo, and Pardot in the marketing automation market. Key Autopilot features include Journey builder, Email and SMS, and Analytics. hiltonsoftware.co rates Autopilot 4.3/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).

Score Breakdown

Ease of Use
75
Features
75
Value for Money
60
Customer Support
66
Integrations
58

What are the pros and cons of Autopilot?

โœ“Visual journey builder is exceptional
โœ“Built-in CDP and analytics
โœ—Expensive for smaller teams
โœ—Rebranding has caused some confusion

Key Features

โœ“Journey builder
โœ“Email and SMS
โœ“Analytics
โœ“CDP

Best For

Marketing teams wanting visual customer journey automation with analytics.

How much does Autopilot cost in 2026?

Starter
For small teams
$99/mo
Business
For companies
Custom
Enterprise
Advanced controls
Custom

Quick Info

CompanyOrtto (formerly Autopilot)
HQSydney, Australia
Founded2012
Users12K+ orgs
CategoryMarketing Automation

Quick Links

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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology