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Home/Tools/Email Marketing/Drip
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Drip

POPULAR
By Marcus Johnson, Marketing & Growth SpecialistยทUpdated April 24, 2026ยท7 min read

E-commerce CRM and email marketing with behavior-based automation.

โ˜…โ˜…โ˜…โ˜…โ˜…4.4
30K+ orgs usersFounded 2013
66
hiltonsoftware.co Score
Try Drip Free โ†’

Drip is a email marketing platform founded in 2013 with a hiltonsoftware Score of 66/100. Drip pricing starts at $39/mo/month with no free plan. Drip serves 30K+ orgs users and competes with Mailchimp, ConvertKit, and Campaign Monitor in the email marketing market. Key Drip features include Email automation, Ecommerce CRM, and SMS. hiltonsoftware.co rates Drip 4.4/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).

Score Breakdown

Ease of Use
77
Features
77
Value for Money
62
Customer Support
67
Integrations
60

What are the pros and cons of Drip?

โœ“Strong e-commerce focus
โœ“Excellent visual workflow builder
โœ—Pricier than alternatives
โœ—Learning curve for automation

Key Features

โœ“Email automation
โœ“Ecommerce CRM
โœ“SMS
โœ“Revenue attribution

Best For

E-commerce stores wanting advanced behavior-triggered email flows.

How much does Drip cost in 2026?

Starter
For small teams
$39/mo
Business
For companies
Custom
Enterprise
Advanced controls
Custom

Quick Info

CompanyDrip LLC
HQMinneapolis, MN
Founded2013
Users30K+ orgs
CategoryEmail Marketing

Quick Links

Drip Alternatives
Drip vs Mailchimp
Drip vs ConvertKit
Drip vs Campaign Monitor
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology