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Home/Tools/Email Marketing/Emma
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Emma

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By Marcus Johnson, Marketing & Growth SpecialistยทUpdated April 24, 2026ยท7 min read

Email marketing platform focused on brand consistency and multi-location businesses.

โ˜…โ˜…โ˜…โ˜…โ˜…4.2
50K+ orgs usersFounded 2003
65
hiltonsoftware.co Score
Try Emma Free โ†’

Emma is a email marketing platform founded in 2003 with a hiltonsoftware Score of 65/100. Emma pricing starts at $99/mo/month with no free plan. Emma serves 50K+ orgs users and competes with Mailchimp, ConvertKit, and Campaign Monitor in the email marketing market. Key Emma features include Email campaigns, Automation, and Brand controls. hiltonsoftware.co rates Emma 4.2/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).

Score Breakdown

Ease of Use
74
Features
76
Value for Money
59
Customer Support
68
Integrations
60

What are the pros and cons of Emma?

โœ“Excellent brand control features
โœ“Good for franchises and multi-location
โœ—Expensive for small lists
โœ—Dated interface compared to rivals

Key Features

โœ“Email campaigns
โœ“Automation
โœ“Brand controls
โœ“Multi-account management

Best For

Multi-location brands and franchises maintaining email consistency.

How much does Emma cost in 2026?

Starter
For small teams
$99/mo
Business
For companies
Custom
Enterprise
Advanced controls
Custom

Quick Info

CompanyEmma Inc. (Marigold)
HQNashville, TN
Founded2003
Users50K+ orgs
CategoryEmail Marketing

Quick Links

Emma Alternatives
Emma vs Mailchimp
Emma vs ConvertKit
Emma vs Campaign Monitor
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology