Full-service payroll, benefits, and HR platform for small and medium businesses.
Gusto is a accounting & finance platform founded in 2011 with a hiltonsoftware Score of 74/100. Gusto pricing starts at $40/mo + $6/user/month with no free plan. Gusto serves 300K+ orgs users and competes with QuickBooks Online, Xero, and FreshBooks in the accounting & finance market. Key Gusto features include Full-service payroll, Benefits administration, and Tax filings. hiltonsoftware.co rates Gusto 4.6/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).
US-based SMBs wanting automated payroll and benefits administration.
Reviewed by Elena Kowalski, Security & Enterprise Editor. Last updated: March 2026. Pricing verified. Methodology