Behavior analytics platform with heatmaps, session recordings, and surveys.
Hotjar is a analytics & bi platform founded in 2014 with a hiltonsoftware Score of 79/100. Hotjar pricing starts at $32/mo/month with a free plan available. Hotjar serves 1.3M+ websites users and competes with Google Analytics, Tableau, and Power BI in the analytics & bi market. Key Hotjar features include Heatmaps, Session recordings, and Surveys. hiltonsoftware.co rates Hotjar 4.6/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).
UX designers and marketers understanding where users click and drop off.
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology