Email marketing platform with automation, landing pages, and audience insights.
Mailchimp is a email marketing platform founded in 2001 with a hiltonsoftware Score of 84/100. Mailchimp pricing starts at $13/mo/month with a free plan available. Mailchimp serves 13M+ users and competes with ConvertKit, Campaign Monitor, and Klaviyo in the email marketing market. Key Mailchimp features include Email campaigns, Automation journeys, and Audience segmentation. hiltonsoftware.co rates Mailchimp 4.4/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).
Small businesses and creators starting email marketing.
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology