Enterprise marketing automation for B2B demand generation and lead management.
Marketo is a marketing automation platform founded in 2006 with a hiltonsoftware Score of 64/100. Marketo pricing starts at Custom pricing/month with no free plan. Marketo serves 5K+ orgs users and competes with HubSpot Marketing, Pardot, and ActiveCampaign in the marketing automation market. Key Marketo features include Lead management, Email marketing, and Account-based marketing. hiltonsoftware.co rates Marketo 4.2/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).
Enterprise B2B marketing teams running complex demand generation programs.
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology