Open-source web analytics platform as a privacy-compliant Google Analytics alternative.
Matomo is a analytics & bi platform founded in 2007 with a hiltonsoftware Score of 77/100. Matomo pricing starts at $23/mo (cloud)/month with a free plan available. Matomo serves 1.4M+ websites users and competes with Google Analytics, Tableau, and Power BI in the analytics & bi market. Key Matomo features include Web analytics, Heatmaps, and Session recordings. hiltonsoftware.co rates Matomo 4.4/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).
Organizations needing full-featured, GDPR-compliant web analytics they own.
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology