Product analytics platform for tracking user behavior and retention.
Mixpanel is a analytics & bi platform founded in 2009 with a hiltonsoftware Score of 72/100. Mixpanel pricing starts at $20/mo/month with a free plan available. Mixpanel serves 8K+ orgs users and competes with Google Analytics, Tableau, and Power BI in the analytics & bi market. Key Mixpanel features include Event tracking, Funnel analysis, and Retention reports. hiltonsoftware.co rates Mixpanel 4.5/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).
Product teams wanting deep user behavior analytics and retention insights.
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology