B2B marketing automation by Salesforce for lead generation and nurturing.
Pardot is a marketing automation platform founded in 2007 with a hiltonsoftware Score of 60/100. Pardot pricing starts at $1250/mo/month with no free plan. Pardot serves 4K+ orgs users and competes with HubSpot Marketing, Marketo, and ActiveCampaign in the marketing automation market. Key Pardot features include Email automation, Lead scoring, and ROI reporting. hiltonsoftware.co rates Pardot 4.1/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).
Salesforce-heavy B2B companies doing lead nurturing and scoring.
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology