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Home/Tools/Analytics & BI/Plausible
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Plausible

FREE PLANPOPULAR
By Marcus Johnson, Marketing & Growth SpecialistยทUpdated April 24, 2026ยท7 min read

Lightweight, privacy-friendly, open-source web analytics alternative to Google Analytics.

โ˜…โ˜…โ˜…โ˜…โ˜…4.7
10K+ sites usersFounded 2019
70
hiltonsoftware.co Score
Try Plausible Free โ†’

Plausible is a analytics & bi platform founded in 2019 with a hiltonsoftware Score of 70/100. Plausible pricing starts at $9/mo/month with a free plan available. Plausible serves 10K+ sites users and competes with Google Analytics, Tableau, and Power BI in the analytics & bi market. Key Plausible features include Privacy-friendly tracking, Lightweight script, and No cookies. hiltonsoftware.co rates Plausible 4.7/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).

Score Breakdown

Ease of Use
89
Features
80
Value for Money
76
Customer Support
69
Integrations
61

What are the pros and cons of Plausible?

โœ“Privacy-first, no cookie banners needed
โœ“Extremely lightweight script
โœ—Far fewer features than GA4
โœ—Limited e-commerce tracking

Key Features

โœ“Privacy-friendly tracking
โœ“Lightweight script
โœ“No cookies
โœ“Self-hosting option

Best For

Privacy-conscious websites wanting simple, GDPR-compliant web analytics.

How much does Plausible cost in 2026?

Free
For individuals
$0
Pro
For small teams
$9/mo
Business
For companies
Custom
Enterprise
Advanced controls
Custom

Quick Info

CompanyPlausible Insights OU
HQTallinn, Estonia
Founded2019
Users10K+ sites
CategoryAnalytics & BI

Quick Links

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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology