Act-On vs Autopilot: Complete Comparison (2026)
In comparing Act-On and Autopilot in 2026, Autopilot is the stronger choice for marketing teams wanting visual customer journey automation with analytics due to visual journey builder is exceptional. Act-On excels for mid-market b2b companies wanting dedicated marketing automation beyond email with good for mid-market b2b. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. Autopilot provides Journey builder, Email and SMS, Analytics from $99/mo. For teams prioritizing value, Autopilot delivers a hiltonsoftware Score of 62/100. Act-On and Autopilot compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Act-On serves 4K+ orgs users globally (founded 2008) while Autopilot reports 12K+ orgs active users (founded 2012).
Act-On vs Autopilot at a Glance
What are the main differences between Act-On and Autopilot?
Act-On and Autopilot differ across ease of use, features, value, support, integrations, scalability, and learning curve. Autopilot leads in 6 of 7 categories.
What are the pros and cons of Act-On vs Autopilot?
Which is better, Act-On or Autopilot?
After evaluating Act-On and Autopilot across features, pricing, integrations, and user satisfaction, Autopilot earns a higher hiltonsoftware Score of 62/100 versus Act-On at 61/100. Autopilot stands out for "visual journey builder is exceptional" and "built-in cdp and analytics". Act-On delivers competitive advantages in "good for mid-market b2b", making Act-On a viable alternative.
Neither Act-On nor Autopilot offers a free plan. Act-On starts at $900/mo and Autopilot at $99/mo.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose Autopilot for marketing teams wanting visual customer journey automation with analytics. Both Act-On and Autopilot are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Marketing teams wanting visual customer journey automation with analytics.
Act-On vs Autopilot: Frequently Asked Questions
Related Comparisons
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.