Act-On vs ActiveCampaign: Complete Comparison (2026)
In comparing Act-On and ActiveCampaign in 2026, ActiveCampaign is the stronger choice for smbs wanting powerful email automation deeply connected to crm due to most powerful smb automation. Act-On excels for mid-market b2b companies wanting dedicated marketing automation beyond email with good for mid-market b2b. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. ActiveCampaign provides Visual automation builder, Email marketing, CRM from $15/mo. For teams prioritizing value, ActiveCampaign delivers a hiltonsoftware Score of 72/100. Act-On and ActiveCampaign compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Act-On serves 4K+ orgs users globally (founded 2008) while ActiveCampaign reports 185K+ orgs active users (founded 2003).
Act-On vs ActiveCampaign at a Glance
What are the main differences between Act-On and ActiveCampaign?
Act-On and ActiveCampaign differ across ease of use, features, value, support, integrations, scalability, and learning curve. ActiveCampaign leads in 7 of 7 categories.
What are the pros and cons of Act-On vs ActiveCampaign?
Which is better, Act-On or ActiveCampaign?
After evaluating Act-On and ActiveCampaign across features, pricing, integrations, and user satisfaction, ActiveCampaign earns a higher hiltonsoftware Score of 72/100 versus Act-On at 61/100. ActiveCampaign stands out for "most powerful smb automation" and "visual workflow builder is intuitive". Act-On delivers competitive advantages in "good for mid-market b2b", making Act-On a viable alternative.
Neither Act-On nor ActiveCampaign offers a free plan. Act-On starts at $900/mo and ActiveCampaign at $15/mo.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose ActiveCampaign for smbs wanting powerful email automation deeply connected to crm. Both Act-On and ActiveCampaign are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
SMBs wanting powerful email automation deeply connected to CRM.
Act-On vs ActiveCampaign: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.