Act-On vs Moosend: Complete Comparison (2026)
In comparing Act-On and Moosend in 2026, Moosend is the stronger choice for budget-focused marketers wanting solid automation at low cost due to very affordable pricing. Act-On excels for mid-market b2b companies wanting dedicated marketing automation beyond email with good for mid-market b2b. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. Moosend provides Email campaigns, Automation workflows, Landing pages from $9/mo with a free tier. For teams prioritizing value, Moosend delivers a hiltonsoftware Score of 75/100. Act-On and Moosend compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Act-On serves 4K+ orgs users globally (founded 2008) while Moosend reports 100K+ active users (founded 2011).
Act-On vs Moosend at a Glance
What are the main differences between Act-On and Moosend?
Act-On and Moosend differ across ease of use, features, value, support, integrations, scalability, and learning curve. Moosend leads in 7 of 7 categories.
What are the pros and cons of Act-On vs Moosend?
Which is better, Act-On or Moosend?
After evaluating Act-On and Moosend across features, pricing, integrations, and user satisfaction, Moosend earns a higher hiltonsoftware Score of 75/100 versus Act-On at 61/100. Moosend stands out for "very affordable pricing" and "user-friendly interface". Act-On delivers competitive advantages in "good for mid-market b2b", making Act-On a viable alternative.
On pricing, Moosend offers a free plan for SMBs and startups. Act-On starts at $900/mo with no free tier, but justifies the cost with lead nurturing and email marketing and enterprise-grade scalability.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose Moosend for budget-focused marketers wanting solid automation at low cost. Both Act-On and Moosend are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Budget-focused marketers wanting solid automation at low cost.
Act-On vs Moosend: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.