ActiveCampaign CRM vs Bitrix24: Complete Comparison (2026)

By Alex Chen, SaaS & Productivity Analystยท8 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing ActiveCampaign CRM and Bitrix24 in 2026, Bitrix24 is the stronger choice for smbs wanting a free all-in-one crm and business management platform due to incredibly feature-rich free plan. ActiveCampaign CRM excels for marketers who need crm deeply tied to email automation with excellent email plus crm combo. ActiveCampaign CRM offers Contact CRM, Deal tracking, Email automation starting at $15/mo. Bitrix24 provides CRM, Project management, Website builder from $49/mo (5 users) with a free tier. For teams prioritizing value, Bitrix24 delivers a hiltonsoftware Score of 77/100. ActiveCampaign CRM and Bitrix24 compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, HubSpot CRM, Pipedrive. ActiveCampaign CRM serves 185K+ orgs users globally (founded 2003) while Bitrix24 reports 12M+ active users (founded 2012).

ActiveCampaign CRM vs Bitrix24 at a Glance

ActiveCampaign CRM
Bitrix24
Starting Price
$15/mo
$49/mo (5 users)
Free Plan
No
Yes
User Rating
4.5/5
4.1/5
Best For
Marketers who need CRM deeply tied to email automa...
SMBs wanting a free all-in-one CRM and business ma...
Users
185K+ orgs
12M+
Founded
2003
2012
hiltonsoftware Score
73/100
77/100
Pricing verified: March 2026 ยท Based on official vendor data
โšก
ActiveCampaign CRM
CRM
73
hiltonsoftware.co Score
VS
๐Ÿ”ท
Bitrix24
CRM
77
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between ActiveCampaign CRM and Bitrix24?

ActiveCampaign CRM and Bitrix24 differ across ease of use, features, value, support, integrations, scalability, and learning curve. Bitrix24 leads in 2 of 7 categories.

ActiveCampaign CRMBitrix24
77Ease of Use76
82Features71
64Value for Money67
72Customer Support67
64Integrations68
64Scalability63
69Learning Curve67

What are the pros and cons of ActiveCampaign CRM vs Bitrix24?

ActiveCampaign CRM
+Excellent email plus CRM combo
+Powerful automation builder
-Not a standalone CRM
-Can be complex to configure
Bitrix24
+Incredibly feature-rich free plan
+All-in-one business platform
-Interface is overwhelming
-Steep learning curve

Which is better, ActiveCampaign CRM or Bitrix24?

After evaluating ActiveCampaign CRM and Bitrix24 across features, pricing, integrations, and user satisfaction, Bitrix24 earns a higher hiltonsoftware Score of 77/100 versus ActiveCampaign CRM at 73/100. Bitrix24 stands out for "incredibly feature-rich free plan" and "all-in-one business platform". ActiveCampaign CRM delivers competitive advantages in "excellent email plus crm combo", making ActiveCampaign CRM a viable alternative.

On pricing, Bitrix24 offers a free plan for SMBs and startups. ActiveCampaign CRM starts at $15/mo with no free tier, but justifies the cost with contact crm and deal tracking and enterprise-grade scalability.

Bottom line: Choose ActiveCampaign CRM for marketers who need crm deeply tied to email automation. Choose Bitrix24 for smbs wanting a free all-in-one crm and business management platform. Both ActiveCampaign CRM and Bitrix24 are established crm platforms.

CHOOSE ACTIVECAMPAIGN CRM IF:

Marketers who need CRM deeply tied to email automation.

CHOOSE BITRIX24 IF:

SMBs wanting a free all-in-one CRM and business management platform.

ActiveCampaign CRM vs Bitrix24: Frequently Asked Questions

Is ActiveCampaign CRM better than Bitrix24 in 2026?
Bitrix24 outperforms ActiveCampaign CRM in the 2026 hiltonsoftware.co analysis with a score of 77/100 compared to 73/100. ActiveCampaign CRM excels in Contact CRM, Deal tracking, Email automation, making ActiveCampaign CRM the better choice for Marketers who need CRM deeply tied to email automation. Bitrix24 is the stronger option for SMBs wanting a free all-in-one CRM and business management platform due to incredibly feature-rich free plan. For teams needing crm, hiltonsoftware.co recommends Bitrix24.
How does ActiveCampaign CRM pricing compare to Bitrix24 in 2026?
ActiveCampaign CRM starts at $15/mo with no free tier. Bitrix24 starts at $49/mo (5 users) and offers a free plan. ActiveCampaign CRM includes features like Contact CRM, Deal tracking, Email automation. Bitrix24 provides CRM, Project management, Website builder. ActiveCampaign CRM serves 185K+ orgs users while Bitrix24 serves 12M+ users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between ActiveCampaign CRM and Bitrix24?
ActiveCampaign CRM specializes in Contact CRM, Deal tracking, Email automation, earning a 73/100 hiltonsoftware Score. Bitrix24 focuses on CRM, Project management, Website builder, scoring 77/100. ActiveCampaign CRM is best for Marketers who need CRM deeply tied to email automation. Bitrix24 is best for SMBs wanting a free all-in-one CRM and business management platform. Both ActiveCampaign CRM and Bitrix24 serve the CRM market but target different user profiles.
Can I migrate from ActiveCampaign CRM to Bitrix24?
Migrating from ActiveCampaign CRM to Bitrix24 is possible since both operate in the CRM space. Export data from ActiveCampaign CRM and verify Bitrix24 import capabilities. Key features to evaluate: Contact CRM, Deal tracking, Email automation (ActiveCampaign CRM) versus CRM, Project management, Website builder (Bitrix24). Running both ActiveCampaign CRM and Bitrix24 in parallel during a trial period ensures a smooth transition.
Is ActiveCampaign CRM or Bitrix24 better for small business?
For small businesses, Bitrix24 offers a free plan making Bitrix24 more budget-friendly at 77/100 on hiltonsoftware.co. ActiveCampaign CRM (starting at $15/mo) is worth considering for Contact CRM, Deal tracking, Email automation. Both ActiveCampaign CRM and Bitrix24 scale from SMB to enterprise.

Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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