Bitrix24 vs HubSpot CRM: Complete Comparison (2026)

By Alex Chen, SaaS & Productivity Analystยท8 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Bitrix24 and HubSpot CRM in 2026, HubSpot CRM is the stronger choice for smbs wanting a free, all-in-one crm and marketing platform due to excellent free tier. Bitrix24 excels for smbs wanting a free all-in-one crm and business management platform with incredibly feature-rich free plan. Bitrix24 offers CRM, Project management, Website builder starting at $49/mo (5 users) with a free plan. HubSpot CRM provides Contact management, Email tracking, Deals pipeline from $20/user/mo with a free tier. For teams prioritizing value, HubSpot CRM delivers a hiltonsoftware Score of 80/100. Bitrix24 and HubSpot CRM compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, Pipedrive, Zoho CRM. Bitrix24 serves 12M+ users globally (founded 2012) while HubSpot CRM reports 216K+ orgs active users (founded 2006).

Bitrix24 vs HubSpot CRM at a Glance

Bitrix24
HubSpot CRM
Starting Price
$49/mo (5 users)
$20/user/mo
Free Plan
Yes
Yes
User Rating
4.1/5
4.5/5
Best For
SMBs wanting a free all-in-one CRM and business ma...
SMBs wanting a free, all-in-one CRM and marketing ...
Users
12M+
216K+ orgs
Founded
2012
2006
hiltonsoftware Score
77/100
80/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ”ท
Bitrix24
CRM
77
hiltonsoftware.co Score
VS
๐ŸŸ 
HubSpot CRM
CRM
80
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Bitrix24 and HubSpot CRM?

Bitrix24 and HubSpot CRM differ across ease of use, features, value, support, integrations, scalability, and learning curve. HubSpot CRM leads in 7 of 7 categories.

Bitrix24HubSpot CRM
76Ease of Use83
71Features79
67Value for Money73
67Customer Support73
68Integrations68
63Scalability64
67Learning Curve73

What are the pros and cons of Bitrix24 vs HubSpot CRM?

Bitrix24
+Incredibly feature-rich free plan
+All-in-one business platform
-Interface is overwhelming
-Steep learning curve
HubSpot CRM
+Excellent free tier
+All-in-one platform
-Gets expensive as you scale
-Some features locked behind high tiers

Which is better, Bitrix24 or HubSpot CRM?

After evaluating Bitrix24 and HubSpot CRM across features, pricing, integrations, and user satisfaction, HubSpot CRM earns a higher hiltonsoftware Score of 80/100 versus Bitrix24 at 77/100. HubSpot CRM stands out for "excellent free tier" and "all-in-one platform". Bitrix24 delivers competitive advantages in "incredibly feature-rich free plan", making Bitrix24 a viable alternative.

Both Bitrix24 and HubSpot CRM offer free plans. Bitrix24 paid plans start at $49/mo (5 users) while HubSpot CRM begins at $20/user/mo. ROI depends on which features justify upgrading.

Bottom line: Choose Bitrix24 for smbs wanting a free all-in-one crm and business management platform. Choose HubSpot CRM for smbs wanting a free, all-in-one crm and marketing platform. Both Bitrix24 and HubSpot CRM are established crm platforms.

CHOOSE BITRIX24 IF:

SMBs wanting a free all-in-one CRM and business management platform.

CHOOSE HUBSPOT CRM IF:

SMBs wanting a free, all-in-one CRM and marketing platform.

Bitrix24 vs HubSpot CRM: Frequently Asked Questions

Is Bitrix24 better than HubSpot CRM in 2026?
HubSpot CRM outperforms Bitrix24 in the 2026 hiltonsoftware.co analysis with a score of 80/100 compared to 77/100. Bitrix24 excels in CRM, Project management, Website builder, making Bitrix24 the better choice for SMBs wanting a free all-in-one CRM and business management platform. HubSpot CRM is the stronger option for SMBs wanting a free, all-in-one CRM and marketing platform due to excellent free tier. For teams needing contact management, hiltonsoftware.co recommends HubSpot CRM.
How does Bitrix24 pricing compare to HubSpot CRM in 2026?
Bitrix24 starts at $49/mo (5 users) and includes a free plan. HubSpot CRM starts at $20/user/mo and offers a free plan. Bitrix24 includes features like CRM, Project management, Website builder. HubSpot CRM provides Contact management, Email tracking, Deals pipeline. Bitrix24 serves 12M+ users while HubSpot CRM serves 216K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Bitrix24 and HubSpot CRM?
Bitrix24 specializes in CRM, Project management, Website builder, earning a 77/100 hiltonsoftware Score. HubSpot CRM focuses on Contact management, Email tracking, Deals pipeline, scoring 80/100. Bitrix24 is best for SMBs wanting a free all-in-one CRM and business management platform. HubSpot CRM is best for SMBs wanting a free, all-in-one CRM and marketing platform. Both Bitrix24 and HubSpot CRM serve the CRM market but target different user profiles.
Can I migrate from Bitrix24 to HubSpot CRM?
Migrating from Bitrix24 to HubSpot CRM is possible since both operate in the CRM space. Export data from Bitrix24 and verify HubSpot CRM import capabilities. Key features to evaluate: CRM, Project management, Website builder (Bitrix24) versus Contact management, Email tracking, Deals pipeline (HubSpot CRM). Running both Bitrix24 and HubSpot CRM in parallel during a trial period ensures a smooth transition.
Is Bitrix24 or HubSpot CRM better for small business?
Both Bitrix24 and HubSpot CRM offer free plans. Bitrix24 (77/100) is ideal for SMBs wanting a free all-in-one CRM and business management platform. HubSpot CRM (80/100) fits SMBs wanting a free, all-in-one CRM and marketing platform. Evaluate both during trial periods.

Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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