ActiveCampaign CRM vs Insightly: Complete Comparison (2026)
In comparing ActiveCampaign CRM and Insightly in 2026, ActiveCampaign CRM is the stronger choice for marketers who need crm deeply tied to email automation due to excellent email plus crm combo. Insightly excels for service businesses managing both sales and project delivery with crm plus project management. ActiveCampaign CRM offers Contact CRM, Deal tracking, Email automation starting at $15/mo. Insightly provides Contact management, Project delivery, Workflow automation from $29/user/mo with a free tier. For teams prioritizing value, ActiveCampaign CRM delivers a hiltonsoftware Score of 73/100. ActiveCampaign CRM and Insightly compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, HubSpot CRM, Pipedrive. ActiveCampaign CRM serves 185K+ orgs users globally (founded 2003) while Insightly reports 25K+ orgs active users (founded 2009).
ActiveCampaign CRM vs Insightly at a Glance
What are the main differences between ActiveCampaign CRM and Insightly?
ActiveCampaign CRM and Insightly differ across ease of use, features, value, support, integrations, scalability, and learning curve. ActiveCampaign CRM leads in 5 of 7 categories.
What are the pros and cons of ActiveCampaign CRM vs Insightly?
Which is better, ActiveCampaign CRM or Insightly?
After evaluating ActiveCampaign CRM and Insightly across features, pricing, integrations, and user satisfaction, ActiveCampaign CRM earns a higher hiltonsoftware Score of 73/100 versus Insightly at 69/100. ActiveCampaign CRM stands out for "excellent email plus crm combo" and "powerful automation builder". Insightly delivers competitive advantages in "crm plus project management", making Insightly a viable alternative.
On pricing, Insightly offers a free plan for SMBs and startups. ActiveCampaign CRM starts at $15/mo with no free tier, but justifies the cost with contact crm and deal tracking and enterprise-grade scalability.
Bottom line: Choose ActiveCampaign CRM for marketers who need crm deeply tied to email automation. Choose Insightly for service businesses managing both sales and project delivery. Both ActiveCampaign CRM and Insightly are established crm platforms.
Marketers who need CRM deeply tied to email automation.
Service businesses managing both sales and project delivery.
ActiveCampaign CRM vs Insightly: Frequently Asked Questions
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Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.