HubSpot CRM vs Insightly: Complete Comparison (2026)
In comparing HubSpot CRM and Insightly in 2026, HubSpot CRM is the stronger choice for smbs wanting a free, all-in-one crm and marketing platform due to excellent free tier. Insightly excels for service businesses managing both sales and project delivery with crm plus project management. HubSpot CRM offers Contact management, Email tracking, Deals pipeline starting at $20/user/mo with a free plan. Insightly provides Contact management, Project delivery, Workflow automation from $29/user/mo with a free tier. For teams prioritizing value, HubSpot CRM delivers a hiltonsoftware Score of 80/100. HubSpot CRM and Insightly compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, Pipedrive, Zoho CRM. HubSpot CRM serves 216K+ orgs users globally (founded 2006) while Insightly reports 25K+ orgs active users (founded 2009).
HubSpot CRM vs Insightly at a Glance
What are the main differences between HubSpot CRM and Insightly?
HubSpot CRM and Insightly differ across ease of use, features, value, support, integrations, scalability, and learning curve. HubSpot CRM leads in 7 of 7 categories.
What are the pros and cons of HubSpot CRM vs Insightly?
Which is better, HubSpot CRM or Insightly?
After evaluating HubSpot CRM and Insightly across features, pricing, integrations, and user satisfaction, HubSpot CRM earns a higher hiltonsoftware Score of 80/100 versus Insightly at 69/100. HubSpot CRM stands out for "excellent free tier" and "all-in-one platform". Insightly delivers competitive advantages in "crm plus project management", making Insightly a viable alternative.
Both HubSpot CRM and Insightly offer free plans. HubSpot CRM paid plans start at $20/user/mo while Insightly begins at $29/user/mo. ROI depends on which features justify upgrading.
Bottom line: Choose HubSpot CRM for smbs wanting a free, all-in-one crm and marketing platform. Choose Insightly for service businesses managing both sales and project delivery. Both HubSpot CRM and Insightly are established crm platforms.
SMBs wanting a free, all-in-one CRM and marketing platform.
Service businesses managing both sales and project delivery.
HubSpot CRM vs Insightly: Frequently Asked Questions
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Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.