ActiveCampaign vs Braze: Complete Comparison (2026)
In comparing ActiveCampaign and Braze in 2026, ActiveCampaign is the stronger choice for smbs wanting powerful email automation deeply connected to crm due to most powerful smb automation. Braze excels for consumer apps wanting sophisticated multi-channel customer engagement with best-in-class mobile push notifications. ActiveCampaign offers Visual automation builder, Email marketing, CRM starting at $15/mo. Braze provides Push notifications, In-app messaging, Email from Custom pricing. For teams prioritizing value, ActiveCampaign delivers a hiltonsoftware Score of 72/100. ActiveCampaign and Braze compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. ActiveCampaign serves 185K+ orgs users globally (founded 2003) while Braze reports 1.5K+ orgs active users (founded 2011).
ActiveCampaign vs Braze at a Glance
What are the main differences between ActiveCampaign and Braze?
ActiveCampaign and Braze differ across ease of use, features, value, support, integrations, scalability, and learning curve. ActiveCampaign leads in 6 of 7 categories.
What are the pros and cons of ActiveCampaign vs Braze?
Which is better, ActiveCampaign or Braze?
After evaluating ActiveCampaign and Braze across features, pricing, integrations, and user satisfaction, ActiveCampaign earns a higher hiltonsoftware Score of 72/100 versus Braze at 63/100. ActiveCampaign stands out for "most powerful smb automation" and "visual workflow builder is intuitive". Braze delivers competitive advantages in "best-in-class mobile push notifications", making Braze a viable alternative.
Neither ActiveCampaign nor Braze offers a free plan. ActiveCampaign starts at $15/mo and Braze at Custom pricing.
Bottom line: Choose ActiveCampaign for smbs wanting powerful email automation deeply connected to crm. Choose Braze for consumer apps wanting sophisticated multi-channel customer engagement. Both ActiveCampaign and Braze are established marketing automation platforms.
SMBs wanting powerful email automation deeply connected to CRM.
Consumer apps wanting sophisticated multi-channel customer engagement.
ActiveCampaign vs Braze: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.