19 Best Braze Alternatives in 2026
The top 10 Braze alternatives in 2026 include Customer.io (score 66/100, from $100/mo), Klaviyo (Marketing) (score 76/100, from $20/mo), Moosend (score 75/100, from $9/mo), and 16 more marketing automation tools. Braze is a marketing automation platform used by 1.5K+ orgs teams. Teams switching from Braze typically look for better pricing, specific marketing automation features, or different integration options. hiltonsoftware.co evaluates each Braze alternative using a weighted scoring system that measures user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%). 5 of the 19 Braze alternatives offer free plans. The highest-rated Braze alternative is Customer.io with a hiltonsoftware.co score of 66/100 and pricing starting at $100/mo.
Braze (63/100 on hiltonsoftware.co) is a marketing automation tool used by 1.5K+ orgs users, with pricing from Custom pricing. Below are 19 alternatives ranked by our proprietary score — 5 of them offer free plans. The top-rated alternative is Customer.io with a score of 66/100.
What are the best alternatives to Braze in 2026?
Behavior-based messaging platform for SaaS companies with granular segmentation.
E-commerce marketing automation with email, SMS, and behavioral triggers.
Affordable email marketing and automation platform for growing businesses.
E-commerce marketing automation with pre-built workflows for Shopify and WooCommerce.
Marketing automation for SaaS companies with behavior-based email flows.
Inbound marketing automation with email, social, ads, and lead nurturing.
Email and marketing automation with CRM and sales automation for SMBs.
Cross-channel marketing automation for consumer and high-growth B2C brands.
Cold outreach and sales engagement platform with personalized image and video emails.
Cold email outreach and sales engagement platform for growing sales teams.
Email delivery platform for transactional and marketing emails at scale.
E-commerce CRM and marketing automation with visual workflow builder.
Sales engagement platform for cold email outreach with built-in warm-up and dialer.
Customer journey automation and analytics platform now known as Ortto.
Affordable marketing automation with CRM for agencies and growing businesses.
Enterprise marketing automation for B2B demand generation and lead management.
Marketing automation platform for mid-market companies with lead nurturing and scoring.
Small business marketing automation with CRM, email, and e-commerce in one.
B2B marketing automation by Salesforce for lead generation and nurturing.