Act-On vs Braze: Complete Comparison (2026)
In comparing Act-On and Braze in 2026, Braze is the stronger choice for consumer apps wanting sophisticated multi-channel customer engagement due to best-in-class mobile push notifications. Act-On excels for mid-market b2b companies wanting dedicated marketing automation beyond email with good for mid-market b2b. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. Braze provides Push notifications, In-app messaging, Email from Custom pricing. For teams prioritizing value, Braze delivers a hiltonsoftware Score of 63/100. Act-On and Braze compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Act-On serves 4K+ orgs users globally (founded 2008) while Braze reports 1.5K+ orgs active users (founded 2011).
Act-On vs Braze at a Glance
What are the main differences between Act-On and Braze?
Act-On and Braze differ across ease of use, features, value, support, integrations, scalability, and learning curve. Braze leads in 7 of 7 categories.
What are the pros and cons of Act-On vs Braze?
Which is better, Act-On or Braze?
After evaluating Act-On and Braze across features, pricing, integrations, and user satisfaction, Braze earns a higher hiltonsoftware Score of 63/100 versus Act-On at 61/100. Braze stands out for "best-in-class mobile push notifications" and "powerful cross-channel canvas". Act-On delivers competitive advantages in "good for mid-market b2b", making Act-On a viable alternative.
Neither Act-On nor Braze offers a free plan. Act-On starts at $900/mo and Braze at Custom pricing.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose Braze for consumer apps wanting sophisticated multi-channel customer engagement. Both Act-On and Braze are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Consumer apps wanting sophisticated multi-channel customer engagement.
Act-On vs Braze: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.