Braze vs Klaviyo (Marketing): Complete Comparison (2026)
In comparing Braze and Klaviyo (Marketing) in 2026, Klaviyo (Marketing) is the stronger choice for e-commerce stores wanting powerful behavioral marketing automation due to unmatched e-commerce data. Braze excels for consumer apps wanting sophisticated multi-channel customer engagement with best-in-class mobile push notifications. Braze offers Push notifications, In-app messaging, Email starting at Custom pricing. Klaviyo (Marketing) provides Behavioral automation flows, SMS marketing, Segmentation from $20/mo with a free tier. For teams prioritizing value, Klaviyo (Marketing) delivers a hiltonsoftware Score of 76/100. Braze and Klaviyo (Marketing) compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Braze serves 1.5K+ orgs users globally (founded 2011) while Klaviyo (Marketing) reports 130K+ orgs active users (founded 2012).
Braze vs Klaviyo (Marketing) at a Glance
What are the main differences between Braze and Klaviyo (Marketing)?
Braze and Klaviyo (Marketing) differ across ease of use, features, value, support, integrations, scalability, and learning curve. Klaviyo (Marketing) leads in 7 of 7 categories.
What are the pros and cons of Braze vs Klaviyo (Marketing)?
Which is better, Braze or Klaviyo (Marketing)?
After evaluating Braze and Klaviyo (Marketing) across features, pricing, integrations, and user satisfaction, Klaviyo (Marketing) earns a higher hiltonsoftware Score of 76/100 versus Braze at 63/100. Klaviyo (Marketing) stands out for "unmatched e-commerce data" and "deep shopify integration". Braze delivers competitive advantages in "best-in-class mobile push notifications", making Braze a viable alternative.
On pricing, Klaviyo (Marketing) offers a free plan for SMBs and startups. Braze starts at Custom pricing with no free tier, but justifies the cost with push notifications and in-app messaging and enterprise-grade scalability.
Bottom line: Choose Braze for consumer apps wanting sophisticated multi-channel customer engagement. Choose Klaviyo (Marketing) for e-commerce stores wanting powerful behavioral marketing automation. Both Braze and Klaviyo (Marketing) are established marketing automation platforms.
Consumer apps wanting sophisticated multi-channel customer engagement.
E-commerce stores wanting powerful behavioral marketing automation.
Braze vs Klaviyo (Marketing): Frequently Asked Questions
Related Comparisons
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.