Around vs Gather: Complete Comparison (2026)

By Elena Kowalski, Security & Enterprise Editorยท12 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Around and Gather in 2026, Gather is the stronger choice for remote teams wanting a fun, persistent virtual office for daily presence due to fun virtual office concept. Around excels for remote teams wanting a less formal, always-on video presence with minimal screen real estate. Around offers Floating bubble UI, Screen sharing, Noise cancellation starting at $9/user/mo with a free plan. Gather provides Virtual offices, Customizable 2D spaces, Proximity-based audio from $7/user/mo with a free tier. For teams prioritizing value, Gather delivers a hiltonsoftware Score of 78/100. Around and Gather compete in the video conferencing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading video conferencing tools include Zoom, Google Meet, Webex. Around serves 200K+ users globally (founded 2020) while Gather reports 10M+ active users (founded 2020).

Around vs Gather at a Glance

Around
Gather
Starting Price
$9/user/mo
$7/user/mo
Free Plan
Yes
Yes
User Rating
4.3/5
4.5/5
Best For
Remote teams wanting a less formal, always-on vide...
Remote teams wanting a fun, persistent virtual off...
Users
200K+
10M+
Founded
2020
2020
hiltonsoftware Score
69/100
78/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ”ด
Around
Video Conferencing
69
hiltonsoftware.co Score
VS
๐ŸŽฎ
Gather
Video Conferencing
78
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Around and Gather?

Around and Gather differ across ease of use, features, value, support, integrations, scalability, and learning curve. Gather leads in 7 of 7 categories.

AroundGather
83Ease of Use87
75Features78
70Value for Money73
63Customer Support68
58Integrations68
61Scalability70
72Learning Curve75

What are the pros and cons of Around vs Gather?

Around
+Minimal screen real estate
+Fun social feel for teams
-Niche interface may not suit all
-Smaller user base
Gather
+Fun virtual office concept
+Great for remote team bonding
-Not for formal meetings
-Can be distracting

Which is better, Around or Gather?

After evaluating Around and Gather across features, pricing, integrations, and user satisfaction, Gather earns a higher hiltonsoftware Score of 78/100 versus Around at 69/100. Gather stands out for "fun virtual office concept" and "great for remote team bonding". Around delivers competitive advantages in "minimal screen real estate", making Around a viable alternative.

Both Around and Gather offer free plans. Around paid plans start at $9/user/mo while Gather begins at $7/user/mo. ROI depends on which features justify upgrading.

Bottom line: Choose Around for remote teams wanting a less formal, always-on video presence. Choose Gather for remote teams wanting a fun, persistent virtual office for daily presence. Both Around and Gather are established video conferencing platforms.

CHOOSE AROUND IF:

Remote teams wanting a less formal, always-on video presence.

CHOOSE GATHER IF:

Remote teams wanting a fun, persistent virtual office for daily presence.

Around vs Gather: Frequently Asked Questions

Is Around better than Gather in 2026?
Gather outperforms Around in the 2026 hiltonsoftware.co analysis with a score of 78/100 compared to 69/100. Around excels in Floating bubble UI, Screen sharing, Noise cancellation, making Around the better choice for Remote teams wanting a less formal, always-on video presence. Gather is the stronger option for Remote teams wanting a fun, persistent virtual office for daily presence due to fun virtual office concept. For teams needing virtual offices, hiltonsoftware.co recommends Gather.
How does Around pricing compare to Gather in 2026?
Around starts at $9/user/mo and includes a free plan. Gather starts at $7/user/mo and offers a free plan. Around includes features like Floating bubble UI, Screen sharing, Noise cancellation. Gather provides Virtual offices, Customizable 2D spaces, Proximity-based audio. Around serves 200K+ users while Gather serves 10M+ users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Around and Gather?
Around specializes in Floating bubble UI, Screen sharing, Noise cancellation, earning a 69/100 hiltonsoftware Score. Gather focuses on Virtual offices, Customizable 2D spaces, Proximity-based audio, scoring 78/100. Around is best for Remote teams wanting a less formal, always-on video presence. Gather is best for Remote teams wanting a fun, persistent virtual office for daily presence. Both Around and Gather serve the Video Conferencing market but target different user profiles.
Can I migrate from Around to Gather?
Migrating from Around to Gather is possible since both operate in the Video Conferencing space. Export data from Around and verify Gather import capabilities. Key features to evaluate: Floating bubble UI, Screen sharing, Noise cancellation (Around) versus Virtual offices, Customizable 2D spaces, Proximity-based audio (Gather). Running both Around and Gather in parallel during a trial period ensures a smooth transition.
Is Around or Gather better for small business?
Both Around and Gather offer free plans. Around (69/100) is ideal for Remote teams wanting a less formal, always-on video presence. Gather (78/100) fits Remote teams wanting a fun, persistent virtual office for daily presence. Evaluate both during trial periods.

Reviewed by Elena Kowalski, Security & Enterprise Editor. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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