Brevo vs Mailjet: Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialistยท7 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Brevo and Mailjet in 2026, Brevo is the stronger choice for smbs needing affordable email plus sms marketing together due to unlimited contacts on all plans. Mailjet excels for marketing teams needing collaborative email design with transactional delivery with real-time email collaboration. Brevo offers Email campaigns, SMS marketing, Transactional emails starting at $25/mo with a free plan. Mailjet provides Collaborative email editor, Transactional API, Segmentation from $15/mo with a free tier. For teams prioritizing value, Brevo delivers a hiltonsoftware Score of 75/100. Brevo and Mailjet compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include Mailchimp, ConvertKit, Campaign Monitor. Brevo serves 500K+ orgs users globally (founded 2012) while Mailjet reports 150K+ active users (founded 2010).

Brevo vs Mailjet at a Glance

Brevo
Mailjet
Starting Price
$25/mo
$15/mo
Free Plan
Yes
Yes
User Rating
4.4/5
4.3/5
Best For
SMBs needing affordable email plus SMS marketing t...
Marketing teams needing collaborative email design...
Users
500K+ orgs
150K+
Founded
2012
2010
hiltonsoftware Score
75/100
71/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ’™
Brevo
Email Marketing
75
hiltonsoftware.co Score
RECOMMENDED
VS
โœˆ๏ธ
Mailjet
Email Marketing
71
hiltonsoftware.co Score

What are the main differences between Brevo and Mailjet?

Brevo and Mailjet differ across ease of use, features, value, support, integrations, scalability, and learning curve. Brevo leads in 3 of 7 categories.

BrevoMailjet
82Ease of Use83
75Features77
74Value for Money70
70Customer Support66
65Integrations60
63Scalability64
70Learning Curve72

What are the pros and cons of Brevo vs Mailjet?

Brevo
+Unlimited contacts on all plans
+Excellent transactional email
-Daily sending limits on free tier
-UI can be slow
Mailjet
+Real-time email collaboration
+Good transactional API
-Automation less powerful than rivals
-Free tier limited to 6000 emails/month

Which is better, Brevo or Mailjet?

After evaluating Brevo and Mailjet across features, pricing, integrations, and user satisfaction, Brevo earns a higher hiltonsoftware Score of 75/100 versus Mailjet at 71/100. Brevo stands out for "unlimited contacts on all plans" and "excellent transactional email". Mailjet delivers competitive advantages in "real-time email collaboration", making Mailjet a viable alternative.

Both Brevo and Mailjet offer free plans. Brevo paid plans start at $25/mo while Mailjet begins at $15/mo. ROI depends on which features justify upgrading.

Bottom line: Choose Brevo for smbs needing affordable email plus sms marketing together. Choose Mailjet for marketing teams needing collaborative email design with transactional delivery. Both Brevo and Mailjet are established email marketing platforms.

CHOOSE BREVO IF:

SMBs needing affordable email plus SMS marketing together.

CHOOSE MAILJET IF:

Marketing teams needing collaborative email design with transactional delivery.

Brevo vs Mailjet: Frequently Asked Questions

Is Brevo better than Mailjet in 2026?
Brevo outperforms Mailjet in the 2026 hiltonsoftware.co analysis with a score of 75/100 compared to 71/100. Brevo excels in Email campaigns, SMS marketing, Transactional emails, making Brevo the better choice for SMBs needing affordable email plus SMS marketing together. Mailjet is the stronger option for Marketing teams needing collaborative email design with transactional delivery due to real-time email collaboration. For teams needing email campaigns, hiltonsoftware.co recommends Brevo.
How does Brevo pricing compare to Mailjet in 2026?
Brevo starts at $25/mo and includes a free plan. Mailjet starts at $15/mo and offers a free plan. Brevo includes features like Email campaigns, SMS marketing, Transactional emails. Mailjet provides Collaborative email editor, Transactional API, Segmentation. Brevo serves 500K+ orgs users while Mailjet serves 150K+ users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Brevo and Mailjet?
Brevo specializes in Email campaigns, SMS marketing, Transactional emails, earning a 75/100 hiltonsoftware Score. Mailjet focuses on Collaborative email editor, Transactional API, Segmentation, scoring 71/100. Brevo is best for SMBs needing affordable email plus SMS marketing together. Mailjet is best for Marketing teams needing collaborative email design with transactional delivery. Both Brevo and Mailjet serve the Email Marketing market but target different user profiles.
Can I migrate from Brevo to Mailjet?
Migrating from Brevo to Mailjet is possible since both operate in the Email Marketing space. Export data from Brevo and verify Mailjet import capabilities. Key features to evaluate: Email campaigns, SMS marketing, Transactional emails (Brevo) versus Collaborative email editor, Transactional API, Segmentation (Mailjet). Running both Brevo and Mailjet in parallel during a trial period ensures a smooth transition.
Is Brevo or Mailjet better for small business?
Both Brevo and Mailjet offer free plans. Brevo (75/100) is ideal for SMBs needing affordable email plus SMS marketing together. Mailjet (71/100) fits Marketing teams needing collaborative email design with transactional delivery. Evaluate both during trial periods.

Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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