Brevo vs Campaign Monitor: Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialistยท7 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Brevo and Campaign Monitor in 2026, Brevo is the stronger choice for smbs needing affordable email plus sms marketing together due to unlimited contacts on all plans. Campaign Monitor excels for marketing teams wanting beautiful, well-designed email campaigns with excellent email templates. Brevo offers Email campaigns, SMS marketing, Transactional emails starting at $25/mo with a free plan. Campaign Monitor provides Drag-and-drop builder, Segmentation, Automation from $9/mo. For teams prioritizing value, Brevo delivers a hiltonsoftware Score of 75/100. Brevo and Campaign Monitor compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include Mailchimp, ConvertKit, Klaviyo. Brevo serves 500K+ orgs users globally (founded 2012) while Campaign Monitor reports 250K+ orgs active users (founded 2004).

Brevo vs Campaign Monitor at a Glance

Brevo
Campaign Monitor
Starting Price
$25/mo
$9/mo
Free Plan
Yes
No
User Rating
4.4/5
4.4/5
Best For
SMBs needing affordable email plus SMS marketing t...
Marketing teams wanting beautiful, well-designed e...
Users
500K+ orgs
250K+ orgs
Founded
2012
2004
hiltonsoftware Score
75/100
70/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ’™
Brevo
Email Marketing
75
hiltonsoftware.co Score
RECOMMENDED
VS
๐Ÿ“Š
Campaign Monitor
Email Marketing
70
hiltonsoftware.co Score

What are the main differences between Brevo and Campaign Monitor?

Brevo and Campaign Monitor differ across ease of use, features, value, support, integrations, scalability, and learning curve. Brevo leads in 5 of 7 categories.

BrevoCampaign Monitor
82Ease of Use77
75Features79
74Value for Money64
70Customer Support69
65Integrations64
63Scalability65
70Learning Curve66

What are the pros and cons of Brevo vs Campaign Monitor?

Brevo
+Unlimited contacts on all plans
+Excellent transactional email
-Daily sending limits on free tier
-UI can be slow
Campaign Monitor
+Excellent email templates
+Reliable deliverability
-Limited free plan
-Automation less advanced than competitors

Which is better, Brevo or Campaign Monitor?

After evaluating Brevo and Campaign Monitor across features, pricing, integrations, and user satisfaction, Brevo earns a higher hiltonsoftware Score of 75/100 versus Campaign Monitor at 70/100. Brevo stands out for "unlimited contacts on all plans" and "excellent transactional email". Campaign Monitor delivers competitive advantages in "excellent email templates", making Campaign Monitor a viable alternative.

On pricing, Brevo offers a free plan for SMBs and startups. Campaign Monitor starts at $9/mo with no free tier, but justifies the cost with drag-and-drop builder and segmentation and enterprise-grade scalability.

Bottom line: Choose Brevo for smbs needing affordable email plus sms marketing together. Choose Campaign Monitor for marketing teams wanting beautiful, well-designed email campaigns. Both Brevo and Campaign Monitor are established email marketing platforms.

CHOOSE BREVO IF:

SMBs needing affordable email plus SMS marketing together.

CHOOSE CAMPAIGN MONITOR IF:

Marketing teams wanting beautiful, well-designed email campaigns.

Brevo vs Campaign Monitor: Frequently Asked Questions

Is Brevo better than Campaign Monitor in 2026?
Brevo outperforms Campaign Monitor in the 2026 hiltonsoftware.co analysis with a score of 75/100 compared to 70/100. Brevo excels in Email campaigns, SMS marketing, Transactional emails, making Brevo the better choice for SMBs needing affordable email plus SMS marketing together. Campaign Monitor is the stronger option for Marketing teams wanting beautiful, well-designed email campaigns due to excellent email templates. For teams needing email campaigns, hiltonsoftware.co recommends Brevo.
How does Brevo pricing compare to Campaign Monitor in 2026?
Brevo starts at $25/mo and includes a free plan. Campaign Monitor starts at $9/mo without a free plan. Brevo includes features like Email campaigns, SMS marketing, Transactional emails. Campaign Monitor provides Drag-and-drop builder, Segmentation, Automation. Brevo serves 500K+ orgs users while Campaign Monitor serves 250K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Brevo and Campaign Monitor?
Brevo specializes in Email campaigns, SMS marketing, Transactional emails, earning a 75/100 hiltonsoftware Score. Campaign Monitor focuses on Drag-and-drop builder, Segmentation, Automation, scoring 70/100. Brevo is best for SMBs needing affordable email plus SMS marketing together. Campaign Monitor is best for Marketing teams wanting beautiful, well-designed email campaigns. Both Brevo and Campaign Monitor serve the Email Marketing market but target different user profiles.
Can I migrate from Brevo to Campaign Monitor?
Migrating from Brevo to Campaign Monitor is possible since both operate in the Email Marketing space. Export data from Brevo and verify Campaign Monitor import capabilities. Key features to evaluate: Email campaigns, SMS marketing, Transactional emails (Brevo) versus Drag-and-drop builder, Segmentation, Automation (Campaign Monitor). Running both Brevo and Campaign Monitor in parallel during a trial period ensures a smooth transition.
Is Brevo or Campaign Monitor better for small business?
For small businesses, Brevo offers a free plan with email campaigns. Brevo scores 75/100 on hiltonsoftware.co. Campaign Monitor (starting at $9/mo) is worth the investment for businesses needing Drag-and-drop builder, Segmentation, Automation. Both Brevo and Campaign Monitor support SMB and startup teams.

Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

Explore More Comparisons & Tools