Brevo vs GetResponse: Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialistยท7 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Brevo and GetResponse in 2026, GetResponse is the stronger choice for businesses running webinars alongside email marketing campaigns due to built-in webinar functionality. Brevo excels for smbs needing affordable email plus sms marketing together with unlimited contacts on all plans. Brevo offers Email campaigns, SMS marketing, Transactional emails starting at $25/mo with a free plan. GetResponse provides Email automation, Webinars, Landing pages from $13.30/mo with a free tier. For teams prioritizing value, GetResponse delivers a hiltonsoftware Score of 76/100. Brevo and GetResponse compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include Mailchimp, ConvertKit, Campaign Monitor. Brevo serves 500K+ orgs users globally (founded 2012) while GetResponse reports 350K+ active users (founded 1997).

Brevo vs GetResponse at a Glance

Brevo
GetResponse
Starting Price
$25/mo
$13.30/mo
Free Plan
Yes
Yes
User Rating
4.4/5
4.3/5
Best For
SMBs needing affordable email plus SMS marketing t...
Businesses running webinars alongside email market...
Users
500K+ orgs
350K+
Founded
2012
1997
hiltonsoftware Score
75/100
76/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ’™
Brevo
Email Marketing
75
hiltonsoftware.co Score
VS
๐Ÿ“ฌ
GetResponse
Email Marketing
76
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Brevo and GetResponse?

Brevo and GetResponse differ across ease of use, features, value, support, integrations, scalability, and learning curve. GetResponse leads in 5 of 7 categories.

BrevoGetResponse
82Ease of Use79
75Features77
74Value for Money70
70Customer Support71
65Integrations66
63Scalability63
70Learning Curve70

What are the pros and cons of Brevo vs GetResponse?

Brevo
+Unlimited contacts on all plans
+Excellent transactional email
-Daily sending limits on free tier
-UI can be slow
GetResponse
+Built-in webinar functionality
+Great conversion funnel builder
-Interface feels dated
-Deliverability can vary

Which is better, Brevo or GetResponse?

After evaluating Brevo and GetResponse across features, pricing, integrations, and user satisfaction, GetResponse earns a higher hiltonsoftware Score of 76/100 versus Brevo at 75/100. GetResponse stands out for "built-in webinar functionality" and "great conversion funnel builder". Brevo delivers competitive advantages in "unlimited contacts on all plans", making Brevo a viable alternative.

Both Brevo and GetResponse offer free plans. Brevo paid plans start at $25/mo while GetResponse begins at $13.30/mo. ROI depends on which features justify upgrading.

Bottom line: Choose Brevo for smbs needing affordable email plus sms marketing together. Choose GetResponse for businesses running webinars alongside email marketing campaigns. Both Brevo and GetResponse are established email marketing platforms.

CHOOSE BREVO IF:

SMBs needing affordable email plus SMS marketing together.

CHOOSE GETRESPONSE IF:

Businesses running webinars alongside email marketing campaigns.

Brevo vs GetResponse: Frequently Asked Questions

Is Brevo better than GetResponse in 2026?
GetResponse outperforms Brevo in the 2026 hiltonsoftware.co analysis with a score of 76/100 compared to 75/100. Brevo excels in Email campaigns, SMS marketing, Transactional emails, making Brevo the better choice for SMBs needing affordable email plus SMS marketing together. GetResponse is the stronger option for Businesses running webinars alongside email marketing campaigns due to built-in webinar functionality. For teams needing email automation, hiltonsoftware.co recommends GetResponse.
How does Brevo pricing compare to GetResponse in 2026?
Brevo starts at $25/mo and includes a free plan. GetResponse starts at $13.30/mo and offers a free plan. Brevo includes features like Email campaigns, SMS marketing, Transactional emails. GetResponse provides Email automation, Webinars, Landing pages. Brevo serves 500K+ orgs users while GetResponse serves 350K+ users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Brevo and GetResponse?
Brevo specializes in Email campaigns, SMS marketing, Transactional emails, earning a 75/100 hiltonsoftware Score. GetResponse focuses on Email automation, Webinars, Landing pages, scoring 76/100. Brevo is best for SMBs needing affordable email plus SMS marketing together. GetResponse is best for Businesses running webinars alongside email marketing campaigns. Both Brevo and GetResponse serve the Email Marketing market but target different user profiles.
Can I migrate from Brevo to GetResponse?
Migrating from Brevo to GetResponse is possible since both operate in the Email Marketing space. Export data from Brevo and verify GetResponse import capabilities. Key features to evaluate: Email campaigns, SMS marketing, Transactional emails (Brevo) versus Email automation, Webinars, Landing pages (GetResponse). Running both Brevo and GetResponse in parallel during a trial period ensures a smooth transition.
Is Brevo or GetResponse better for small business?
Both Brevo and GetResponse offer free plans. Brevo (75/100) is ideal for SMBs needing affordable email plus SMS marketing together. GetResponse (76/100) fits Businesses running webinars alongside email marketing campaigns. Evaluate both during trial periods.

Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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