Close CRM vs HubSpot CRM: Complete Comparison (2026)

By Alex Chen, SaaS & Productivity Analystยท8 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Close CRM and HubSpot CRM in 2026, HubSpot CRM is the stronger choice for smbs wanting a free, all-in-one crm and marketing platform due to excellent free tier. Close CRM excels for inside sales teams making high-volume calls and emails with best-in-class for inside sales. Close CRM offers Built-in VoIP calling, Email sequences, SMS starting at $29/user/mo. HubSpot CRM provides Contact management, Email tracking, Deals pipeline from $20/user/mo with a free tier. For teams prioritizing value, HubSpot CRM delivers a hiltonsoftware Score of 80/100. Close CRM and HubSpot CRM compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, Pipedrive, Zoho CRM. Close CRM serves 10K+ orgs users globally (founded 2013) while HubSpot CRM reports 216K+ orgs active users (founded 2006).

Close CRM vs HubSpot CRM at a Glance

Close CRM
HubSpot CRM
Starting Price
$29/user/mo
$20/user/mo
Free Plan
No
Yes
User Rating
4.7/5
4.5/5
Best For
Inside sales teams making high-volume calls and em...
SMBs wanting a free, all-in-one CRM and marketing ...
Users
10K+ orgs
216K+ orgs
Founded
2013
2006
hiltonsoftware Score
68/100
80/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ“ž
Close CRM
CRM
68
hiltonsoftware.co Score
VS
๐ŸŸ 
HubSpot CRM
CRM
80
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Close CRM and HubSpot CRM?

Close CRM and HubSpot CRM differ across ease of use, features, value, support, integrations, scalability, and learning curve. HubSpot CRM leads in 5 of 7 categories.

Close CRMHubSpot CRM
84Ease of Use83
81Features79
65Value for Money73
69Customer Support73
65Integrations68
64Scalability64
70Learning Curve73

What are the pros and cons of Close CRM vs HubSpot CRM?

Close CRM
+Best-in-class for inside sales
+Built-in calling is excellent
-Expensive
-Not suited for field sales
HubSpot CRM
+Excellent free tier
+All-in-one platform
-Gets expensive as you scale
-Some features locked behind high tiers

Which is better, Close CRM or HubSpot CRM?

After evaluating Close CRM and HubSpot CRM across features, pricing, integrations, and user satisfaction, HubSpot CRM earns a higher hiltonsoftware Score of 80/100 versus Close CRM at 68/100. HubSpot CRM stands out for "excellent free tier" and "all-in-one platform". Close CRM delivers competitive advantages in "best-in-class for inside sales", making Close CRM a viable alternative.

On pricing, HubSpot CRM offers a free plan for SMBs and startups. Close CRM starts at $29/user/mo with no free tier, but justifies the cost with built-in voip calling and email sequences and enterprise-grade scalability.

Bottom line: Choose Close CRM for inside sales teams making high-volume calls and emails. Choose HubSpot CRM for smbs wanting a free, all-in-one crm and marketing platform. Both Close CRM and HubSpot CRM are established crm platforms.

CHOOSE CLOSE CRM IF:

Inside sales teams making high-volume calls and emails.

CHOOSE HUBSPOT CRM IF:

SMBs wanting a free, all-in-one CRM and marketing platform.

Close CRM vs HubSpot CRM: Frequently Asked Questions

Is Close CRM better than HubSpot CRM in 2026?
HubSpot CRM outperforms Close CRM in the 2026 hiltonsoftware.co analysis with a score of 80/100 compared to 68/100. Close CRM excels in Built-in VoIP calling, Email sequences, SMS, making Close CRM the better choice for Inside sales teams making high-volume calls and emails. HubSpot CRM is the stronger option for SMBs wanting a free, all-in-one CRM and marketing platform due to excellent free tier. For teams needing contact management, hiltonsoftware.co recommends HubSpot CRM.
How does Close CRM pricing compare to HubSpot CRM in 2026?
Close CRM starts at $29/user/mo with no free tier. HubSpot CRM starts at $20/user/mo and offers a free plan. Close CRM includes features like Built-in VoIP calling, Email sequences, SMS. HubSpot CRM provides Contact management, Email tracking, Deals pipeline. Close CRM serves 10K+ orgs users while HubSpot CRM serves 216K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Close CRM and HubSpot CRM?
Close CRM specializes in Built-in VoIP calling, Email sequences, SMS, earning a 68/100 hiltonsoftware Score. HubSpot CRM focuses on Contact management, Email tracking, Deals pipeline, scoring 80/100. Close CRM is best for Inside sales teams making high-volume calls and emails. HubSpot CRM is best for SMBs wanting a free, all-in-one CRM and marketing platform. Both Close CRM and HubSpot CRM serve the CRM market but target different user profiles.
Can I migrate from Close CRM to HubSpot CRM?
Migrating from Close CRM to HubSpot CRM is possible since both operate in the CRM space. Export data from Close CRM and verify HubSpot CRM import capabilities. Key features to evaluate: Built-in VoIP calling, Email sequences, SMS (Close CRM) versus Contact management, Email tracking, Deals pipeline (HubSpot CRM). Running both Close CRM and HubSpot CRM in parallel during a trial period ensures a smooth transition.
Is Close CRM or HubSpot CRM better for small business?
For small businesses, HubSpot CRM offers a free plan making HubSpot CRM more budget-friendly at 80/100 on hiltonsoftware.co. Close CRM (starting at $29/user/mo) is worth considering for Built-in VoIP calling, Email sequences, SMS. Both Close CRM and HubSpot CRM scale from SMB to enterprise.

Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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