GetResponse vs Mailchimp: Complete Comparison (2026)
In comparing GetResponse and Mailchimp in 2026, Mailchimp is the stronger choice for small businesses and creators starting email marketing due to great free tier for beginners. GetResponse excels for businesses running webinars alongside email marketing campaigns with built-in webinar functionality. GetResponse offers Email automation, Webinars, Landing pages starting at $13.30/mo with a free plan. Mailchimp provides Email campaigns, Automation journeys, Audience segmentation from $13/mo with a free tier. For teams prioritizing value, Mailchimp delivers a hiltonsoftware Score of 84/100. GetResponse and Mailchimp compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include ConvertKit, Campaign Monitor, Klaviyo. GetResponse serves 350K+ users globally (founded 1997) while Mailchimp reports 13M+ active users (founded 2001).
GetResponse vs Mailchimp at a Glance
What are the main differences between GetResponse and Mailchimp?
GetResponse and Mailchimp differ across ease of use, features, value, support, integrations, scalability, and learning curve. Mailchimp leads in 7 of 7 categories.
What are the pros and cons of GetResponse vs Mailchimp?
Which is better, GetResponse or Mailchimp?
After evaluating GetResponse and Mailchimp across features, pricing, integrations, and user satisfaction, Mailchimp earns a higher hiltonsoftware Score of 84/100 versus GetResponse at 76/100. Mailchimp stands out for "great free tier for beginners" and "easy drag-and-drop builder". GetResponse delivers competitive advantages in "built-in webinar functionality", making GetResponse a viable alternative.
Both GetResponse and Mailchimp offer free plans. GetResponse paid plans start at $13.30/mo while Mailchimp begins at $13/mo. ROI depends on which features justify upgrading.
Bottom line: Choose GetResponse for businesses running webinars alongside email marketing campaigns. Choose Mailchimp for small businesses and creators starting email marketing. Both GetResponse and Mailchimp are established email marketing platforms.
Businesses running webinars alongside email marketing campaigns.
Small businesses and creators starting email marketing.
GetResponse vs Mailchimp: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.