Insightly vs SugarCRM: Complete Comparison (2026)
In comparing Insightly and SugarCRM in 2026, Insightly is the stronger choice for service businesses managing both sales and project delivery due to crm plus project management. SugarCRM excels for mid-market enterprises wanting a highly customizable crm platform with flexible deployment options. Insightly offers Contact management, Project delivery, Workflow automation starting at $29/user/mo with a free plan. SugarCRM provides Sales automation, Marketing automation, Customer service from $19/user/mo. For teams prioritizing value, Insightly delivers a hiltonsoftware Score of 69/100. Insightly and SugarCRM compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, HubSpot CRM, Pipedrive. Insightly serves 25K+ orgs users globally (founded 2009) while SugarCRM reports 4.5K+ orgs active users (founded 2004).
Insightly vs SugarCRM at a Glance
What are the main differences between Insightly and SugarCRM?
Insightly and SugarCRM differ across ease of use, features, value, support, integrations, scalability, and learning curve. Insightly leads in 5 of 7 categories.
What are the pros and cons of Insightly vs SugarCRM?
Which is better, Insightly or SugarCRM?
After evaluating Insightly and SugarCRM across features, pricing, integrations, and user satisfaction, Insightly earns a higher hiltonsoftware Score of 69/100 versus SugarCRM at 62/100. Insightly stands out for "crm plus project management" and "good for service businesses". SugarCRM delivers competitive advantages in "flexible deployment options", making SugarCRM a viable alternative.
On pricing, Insightly offers a free plan for SMBs and startups. SugarCRM starts at $19/user/mo with no free tier, but justifies the cost with sales automation and marketing automation and enterprise-grade scalability.
Bottom line: Choose Insightly for service businesses managing both sales and project delivery. Choose SugarCRM for mid-market enterprises wanting a highly customizable crm platform. Both Insightly and SugarCRM are established crm platforms.
Service businesses managing both sales and project delivery.
Mid-market enterprises wanting a highly customizable CRM platform.
Insightly vs SugarCRM: Frequently Asked Questions
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Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.