Campaign Monitor vs Klaviyo: Complete Comparison (2026)
In comparing Campaign Monitor and Klaviyo in 2026, Klaviyo is the stronger choice for e-commerce brands on shopify wanting data-driven email marketing due to best for e-commerce businesses. Campaign Monitor excels for marketing teams wanting beautiful, well-designed email campaigns with excellent email templates. Campaign Monitor offers Drag-and-drop builder, Segmentation, Automation starting at $9/mo. Klaviyo provides Ecommerce integrations, SMS marketing, Predictive analytics from $20/mo with a free tier. For teams prioritizing value, Klaviyo delivers a hiltonsoftware Score of 78/100. Campaign Monitor and Klaviyo compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include Mailchimp, ConvertKit, Brevo. Campaign Monitor serves 250K+ orgs users globally (founded 2004) while Klaviyo reports 130K+ orgs active users (founded 2012).
Campaign Monitor vs Klaviyo at a Glance
What are the main differences between Campaign Monitor and Klaviyo?
Campaign Monitor and Klaviyo differ across ease of use, features, value, support, integrations, scalability, and learning curve. Klaviyo leads in 7 of 7 categories.
What are the pros and cons of Campaign Monitor vs Klaviyo?
Which is better, Campaign Monitor or Klaviyo?
After evaluating Campaign Monitor and Klaviyo across features, pricing, integrations, and user satisfaction, Klaviyo earns a higher hiltonsoftware Score of 78/100 versus Campaign Monitor at 70/100. Klaviyo stands out for "best for e-commerce businesses" and "deep shopify integration". Campaign Monitor delivers competitive advantages in "excellent email templates", making Campaign Monitor a viable alternative.
On pricing, Klaviyo offers a free plan for SMBs and startups. Campaign Monitor starts at $9/mo with no free tier, but justifies the cost with drag-and-drop builder and segmentation and enterprise-grade scalability.
Bottom line: Choose Campaign Monitor for marketing teams wanting beautiful, well-designed email campaigns. Choose Klaviyo for e-commerce brands on shopify wanting data-driven email marketing. Both Campaign Monitor and Klaviyo are established email marketing platforms.
Marketing teams wanting beautiful, well-designed email campaigns.
E-commerce brands on Shopify wanting data-driven email marketing.
Campaign Monitor vs Klaviyo: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.