HubSpot CRM vs Keap: Complete Comparison (2026)
In comparing HubSpot CRM and Keap in 2026, HubSpot CRM is the stronger choice for smbs wanting a free, all-in-one crm and marketing platform due to excellent free tier. Keap excels for small businesses wanting crm plus marketing automation together with powerful automation for smbs. HubSpot CRM offers Contact management, Email tracking, Deals pipeline starting at $20/user/mo with a free plan. Keap provides CRM, Marketing automation, E-commerce from $199/mo. For teams prioritizing value, HubSpot CRM delivers a hiltonsoftware Score of 80/100. HubSpot CRM and Keap compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, Pipedrive, Zoho CRM. HubSpot CRM serves 216K+ orgs users globally (founded 2006) while Keap reports 200K+ active users (founded 2001).
HubSpot CRM vs Keap at a Glance
What are the main differences between HubSpot CRM and Keap?
HubSpot CRM and Keap differ across ease of use, features, value, support, integrations, scalability, and learning curve. HubSpot CRM leads in 7 of 7 categories.
What are the pros and cons of HubSpot CRM vs Keap?
Which is better, HubSpot CRM or Keap?
After evaluating HubSpot CRM and Keap across features, pricing, integrations, and user satisfaction, HubSpot CRM earns a higher hiltonsoftware Score of 80/100 versus Keap at 69/100. HubSpot CRM stands out for "excellent free tier" and "all-in-one platform". Keap delivers competitive advantages in "powerful automation for smbs", making Keap a viable alternative.
On pricing, HubSpot CRM offers a free plan for SMBs and startups. Keap starts at $199/mo with no free tier, but justifies the cost with crm and marketing automation and enterprise-grade scalability.
Bottom line: Choose HubSpot CRM for smbs wanting a free, all-in-one crm and marketing platform. Choose Keap for small businesses wanting crm plus marketing automation together. Both HubSpot CRM and Keap are established crm platforms.
SMBs wanting a free, all-in-one CRM and marketing platform.
Small businesses wanting CRM plus marketing automation together.
HubSpot CRM vs Keap: Frequently Asked Questions
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Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.