Keap (Marketing) vs Klaviyo (Marketing): Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialist·7 years of experience·Updated 2026-04-24·8 min read

In comparing Keap (Marketing) and Klaviyo (Marketing) in 2026, Klaviyo (Marketing) is the stronger choice for e-commerce stores wanting powerful behavioral marketing automation due to unmatched e-commerce data. Keap (Marketing) excels for small businesses wanting crm and marketing automation tightly integrated with all-in-one for small businesses. Keap (Marketing) offers Marketing automation, CRM, E-commerce starting at $199/mo. Klaviyo (Marketing) provides Behavioral automation flows, SMS marketing, Segmentation from $20/mo with a free tier. For teams prioritizing value, Klaviyo (Marketing) delivers a hiltonsoftware Score of 76/100. Keap (Marketing) and Klaviyo (Marketing) compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Keap (Marketing) serves 200K+ users globally (founded 2001) while Klaviyo (Marketing) reports 130K+ orgs active users (founded 2012).

Keap (Marketing) vs Klaviyo (Marketing) at a Glance

Keap (Marketing)
Klaviyo (Marketing)
Starting Price
$199/mo
$20/mo
Free Plan
No
Yes
User Rating
4.2/5
4.6/5
Best For
Small businesses wanting CRM and marketing automat...
E-commerce stores wanting powerful behavioral mark...
Users
200K+
130K+ orgs
Founded
2001
2012
hiltonsoftware Score
69/100
76/100
Pricing verified: March 2026 · Based on official vendor data
🌀
Keap (Marketing)
Marketing Automation
69
hiltonsoftware.co Score
Try Keap (Marketing) Free →
VS
🛍️
Klaviyo (Marketing)
Marketing Automation
76
hiltonsoftware.co Score
RECOMMENDED
Try Klaviyo (Marketing) Free →

What are the main differences between Keap (Marketing) and Klaviyo (Marketing)?

Keap (Marketing) and Klaviyo (Marketing) differ across ease of use, features, value, support, integrations, scalability, and learning curve. Klaviyo (Marketing) leads in 7 of 7 categories.

Keap (Marketing)Klaviyo (Marketing)
73Ease of Use88
74Features82
61Value for Money72
70Customer Support70
62Integrations65
61Scalability66
60Learning Curve78

What are the pros and cons of Keap (Marketing) vs Klaviyo (Marketing)?

Keap (Marketing)
+All-in-one for small businesses
+Powerful lifecycle automation
-High starting price
-Steep learning curve
Klaviyo (Marketing)
+Unmatched e-commerce data
+Deep Shopify integration
-Expensive for large lists
-Focus is narrow to e-commerce

Which is better, Keap (Marketing) or Klaviyo (Marketing)?

After evaluating Keap (Marketing) and Klaviyo (Marketing) across features, pricing, integrations, and user satisfaction, Klaviyo (Marketing) earns a higher hiltonsoftware Score of 76/100 versus Keap (Marketing) at 69/100. Klaviyo (Marketing) stands out for "unmatched e-commerce data" and "deep shopify integration". Keap (Marketing) delivers competitive advantages in "all-in-one for small businesses", making Keap (Marketing) a viable alternative.

On pricing, Klaviyo (Marketing) offers a free plan for SMBs and startups. Keap (Marketing) starts at $199/mo with no free tier, but justifies the cost with marketing automation and crm and enterprise-grade scalability.

Bottom line: Choose Keap (Marketing) for small businesses wanting crm and marketing automation tightly integrated. Choose Klaviyo (Marketing) for e-commerce stores wanting powerful behavioral marketing automation. Both Keap (Marketing) and Klaviyo (Marketing) are established marketing automation platforms.

CHOOSE KEAP (MARKETING) IF:

Small businesses wanting CRM and marketing automation tightly integrated.

CHOOSE KLAVIYO (MARKETING) IF:

E-commerce stores wanting powerful behavioral marketing automation.

Keap (Marketing) vs Klaviyo (Marketing): Frequently Asked Questions

Is Keap (Marketing) better than Klaviyo (Marketing) in 2026?
Klaviyo (Marketing) outperforms Keap (Marketing) in the 2026 hiltonsoftware.co analysis with a score of 76/100 compared to 69/100. Keap (Marketing) excels in Marketing automation, CRM, E-commerce, making Keap (Marketing) the better choice for Small businesses wanting CRM and marketing automation tightly integrated. Klaviyo (Marketing) is the stronger option for E-commerce stores wanting powerful behavioral marketing automation due to unmatched e-commerce data. For teams needing behavioral automation flows, hiltonsoftware.co recommends Klaviyo (Marketing).
How does Keap (Marketing) pricing compare to Klaviyo (Marketing) in 2026?
Keap (Marketing) starts at $199/mo with no free tier. Klaviyo (Marketing) starts at $20/mo and offers a free plan. Keap (Marketing) includes features like Marketing automation, CRM, E-commerce. Klaviyo (Marketing) provides Behavioral automation flows, SMS marketing, Segmentation. Keap (Marketing) serves 200K+ users while Klaviyo (Marketing) serves 130K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Keap (Marketing) and Klaviyo (Marketing)?
Keap (Marketing) specializes in Marketing automation, CRM, E-commerce, earning a 69/100 hiltonsoftware Score. Klaviyo (Marketing) focuses on Behavioral automation flows, SMS marketing, Segmentation, scoring 76/100. Keap (Marketing) is best for Small businesses wanting CRM and marketing automation tightly integrated. Klaviyo (Marketing) is best for E-commerce stores wanting powerful behavioral marketing automation. Both Keap (Marketing) and Klaviyo (Marketing) serve the Marketing Automation market but target different user profiles.
Can I migrate from Keap (Marketing) to Klaviyo (Marketing)?
Migrating from Keap (Marketing) to Klaviyo (Marketing) is possible since both operate in the Marketing Automation space. Export data from Keap (Marketing) and verify Klaviyo (Marketing) import capabilities. Key features to evaluate: Marketing automation, CRM, E-commerce (Keap (Marketing)) versus Behavioral automation flows, SMS marketing, Segmentation (Klaviyo (Marketing)). Running both Keap (Marketing) and Klaviyo (Marketing) in parallel during a trial period ensures a smooth transition.
Is Keap (Marketing) or Klaviyo (Marketing) better for small business?
For small businesses, Klaviyo (Marketing) offers a free plan making Klaviyo (Marketing) more budget-friendly at 76/100 on hiltonsoftware.co. Keap (Marketing) (starting at $199/mo) is worth considering for Marketing automation, CRM, E-commerce. Both Keap (Marketing) and Klaviyo (Marketing) scale from SMB to enterprise.

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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

Visit Keap (Marketing) →Visit Klaviyo (Marketing) →

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