19 Best Keap (Marketing) Alternatives in 2026

By Marcus Johnson, Marketing & Growth SpecialistยทUpdated April 24, 2026ยท16 min read

The top 10 Keap (Marketing) alternatives in 2026 include Customer.io (score 66/100, from $100/mo), Klaviyo (Marketing) (score 76/100, from $20/mo), Moosend (score 75/100, from $9/mo), and 16 more marketing automation tools. Keap (Marketing) is a marketing automation platform used by 200K+ teams. Teams switching from Keap (Marketing) typically look for better pricing, specific marketing automation features, or different integration options. hiltonsoftware.co evaluates each Keap (Marketing) alternative using a weighted scoring system that measures user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%). 5 of the 19 Keap (Marketing) alternatives offer free plans. The highest-rated Keap (Marketing) alternative is Customer.io with a hiltonsoftware.co score of 66/100 and pricing starting at $100/mo.

Keap (Marketing) (69/100 on hiltonsoftware.co) is a marketing automation tool used by 200K+ users, with pricing from $199/mo. Below are 19 alternatives ranked by our proprietary score โ€” 5 of them offer free plans. The top-rated alternative is Customer.io with a score of 66/100.

What are the best alternatives to Keap (Marketing) in 2026?

#1
๐Ÿ“ฌ
Customer.ioTOP PICK

Behavior-based messaging platform for SaaS companies with granular segmentation.

โ˜…โ˜…โ˜…โ˜…โ˜…4.7
From $100/mo7.5K+ orgs users
#2
๐Ÿ›๏ธ
Klaviyo (Marketing)FREE PLAN

E-commerce marketing automation with email, SMS, and behavioral triggers.

โ˜…โ˜…โ˜…โ˜…โ˜…4.6
From $20/mo130K+ orgs users
#3
๐ŸฆŒ
MoosendFREE PLAN

Affordable email marketing and automation platform for growing businesses.

โ˜…โ˜…โ˜…โ˜…โ˜…4.6
From $9/mo100K+ users
#4
๐Ÿ›’
Omnisend (Marketing)FREE PLAN

E-commerce marketing automation with pre-built workflows for Shopify and WooCommerce.

โ˜…โ˜…โ˜…โ˜…โ˜…4.6
From $16/mo125K+ orgs users
#5
โšก
Encharge

Marketing automation for SaaS companies with behavior-based email flows.

โ˜…โ˜…โ˜…โ˜…โ˜…4.6
From $49/mo3K+ orgs users
#6
๐ŸŸ 
HubSpot MarketingFREE PLAN

Inbound marketing automation with email, social, ads, and lead nurturing.

โ˜…โ˜…โ˜…โ˜…โ˜…4.5
From $45/mo216K+ orgs users
#7
โšก
ActiveCampaign

Email and marketing automation with CRM and sales automation for SMBs.

โ˜…โ˜…โ˜…โ˜…โ˜…4.5
From $15/mo185K+ orgs users
#8
๐Ÿ”ฅ
Braze

Customer engagement platform for cross-channel mobile and web marketing.

โ˜…โ˜…โ˜…โ˜…โ˜…4.5
From Custom pricing1.5K+ orgs users
#9
๐Ÿ”„
Iterable

Cross-channel marketing automation for consumer and high-growth B2C brands.

โ˜…โ˜…โ˜…โ˜…โ˜…4.5
From Custom pricing1.2K+ orgs users
#10
๐Ÿ‹
Lemlist

Cold outreach and sales engagement platform with personalized image and video emails.

โ˜…โ˜…โ˜…โ˜…โ˜…4.5
From $32/user/mo37K+ users
#11
๐Ÿค
Mailshake

Cold email outreach and sales engagement platform for growing sales teams.

โ˜…โ˜…โ˜…โ˜…โ˜…4.4
From $29/user/mo75K+ users
#12
๐Ÿ“ค
SendGridFREE PLAN

Email delivery platform for transactional and marketing emails at scale.

โ˜…โ˜…โ˜…โ˜…โ˜…4.4
From $19.95/mo80K+ orgs users
#13
๐Ÿ’ง
Drip (Marketing)

E-commerce CRM and marketing automation with visual workflow builder.

โ˜…โ˜…โ˜…โ˜…โ˜…4.4
From $39/mo30K+ orgs users
#14
๐Ÿค
Mailshake (Outreach)

Sales engagement platform for cold email outreach with built-in warm-up and dialer.

โ˜…โ˜…โ˜…โ˜…โ˜…4.4
From $29/user/mo75K+ users
#15
โœˆ๏ธ
Autopilot

Customer journey automation and analytics platform now known as Ortto.

โ˜…โ˜…โ˜…โ˜…โ˜…4.3
From $99/mo12K+ orgs users
#16
๐ŸŒ€
SharpSpring

Affordable marketing automation with CRM for agencies and growing businesses.

โ˜…โ˜…โ˜…โ˜…โ˜…4.3
From $449/mo10K+ orgs users
#17
๐Ÿ”ต
Marketo

Enterprise marketing automation for B2B demand generation and lead management.

โ˜…โ˜…โ˜…โ˜…โ˜…4.2
From Custom pricing5K+ orgs users
#18
๐ŸŽฏ
Act-On

Marketing automation platform for mid-market companies with lead nurturing and scoring.

โ˜…โ˜…โ˜…โ˜…โ˜…4.2
From $900/mo4K+ orgs users
#19
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Pardot

B2B marketing automation by Salesforce for lead generation and nurturing.

โ˜…โ˜…โ˜…โ˜…โ˜…4.1
From $1250/mo4K+ orgs users

Frequently asked questions about Keap (Marketing) alternatives

What is the best alternative to Keap (Marketing)?
The top-rated Keap (Marketing) alternative is Customer.io with a hiltonsoftware.co score of 66/100. Customer.io behavior-based messaging platform for saas companies with granular segmentation. Customer.io starts at $100/mo. Other strong Keap (Marketing) alternatives include Klaviyo (Marketing) (76/100, from $20/mo) and Moosend (75/100, from $9/mo).
Are there free alternatives to Keap (Marketing)?
Yes, 5 of the 19 Keap (Marketing) alternatives offer free plans. The highest-rated free Keap (Marketing) alternatives are Klaviyo (Marketing) (76/100), Moosend (75/100), Omnisend (Marketing) (76/100). Unlike Keap (Marketing) (starting at $199/mo), these free Keap (Marketing) alternatives let teams get started without any financial commitment. Each free plan includes core marketing automation features.
How does Keap (Marketing) compare to Customer.io?
Keap (Marketing) scores 69/100 while Customer.io scores 66/100 on hiltonsoftware.co. Keap (Marketing) strengths include "all-in-one for small businesses", while Keap (Marketing) limitations include "high starting price". Customer.io starts at $100/mo, compared to Keap (Marketing) pricing from $199/mo.
Last updated: March 2026ยทPricing verifiedยทMethodology

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