Keap (Marketing) vs SharpSpring: Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialistยท7 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Keap (Marketing) and SharpSpring in 2026, Keap (Marketing) is the stronger choice for small businesses wanting crm and marketing automation tightly integrated due to all-in-one for small businesses. SharpSpring excels for agencies wanting white-label marketing automation at a lower cost than hubspot with more affordable than hubspot enterprise. Keap (Marketing) offers Marketing automation, CRM, E-commerce starting at $199/mo. SharpSpring provides Email automation, CRM, Landing pages from $449/mo. For teams prioritizing value, Keap (Marketing) delivers a hiltonsoftware Score of 69/100. Keap (Marketing) and SharpSpring compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Keap (Marketing) serves 200K+ users globally (founded 2001) while SharpSpring reports 10K+ orgs active users (founded 2012).

Keap (Marketing) vs SharpSpring at a Glance

Keap (Marketing)
SharpSpring
Starting Price
$199/mo
$449/mo
Free Plan
No
No
User Rating
4.2/5
4.3/5
Best For
Small businesses wanting CRM and marketing automat...
Agencies wanting white-label marketing automation ...
Users
200K+
10K+ orgs
Founded
2001
2012
hiltonsoftware Score
69/100
63/100
Pricing verified: March 2026 ยท Based on official vendor data
๐ŸŒ€
Keap (Marketing)
Marketing Automation
69
hiltonsoftware.co Score
RECOMMENDED
VS
๐ŸŒ€
SharpSpring
Marketing Automation
63
hiltonsoftware.co Score

What are the main differences between Keap (Marketing) and SharpSpring?

Keap (Marketing) and SharpSpring differ across ease of use, features, value, support, integrations, scalability, and learning curve. Keap (Marketing) leads in 4 of 7 categories.

Keap (Marketing)SharpSpring
73Ease of Use77
74Features76
61Value for Money60
70Customer Support65
62Integrations56
61Scalability60
60Learning Curve65

What are the pros and cons of Keap (Marketing) vs SharpSpring?

Keap (Marketing)
+All-in-one for small businesses
+Powerful lifecycle automation
-High starting price
-Steep learning curve
SharpSpring
+More affordable than HubSpot enterprise
+Good for agencies with re-brandable platform
-Interface less polished than HubSpot
-Fewer native integrations

Which is better, Keap (Marketing) or SharpSpring?

After evaluating Keap (Marketing) and SharpSpring across features, pricing, integrations, and user satisfaction, Keap (Marketing) earns a higher hiltonsoftware Score of 69/100 versus SharpSpring at 63/100. Keap (Marketing) stands out for "all-in-one for small businesses" and "powerful lifecycle automation". SharpSpring delivers competitive advantages in "more affordable than hubspot enterprise", making SharpSpring a viable alternative.

Neither Keap (Marketing) nor SharpSpring offers a free plan. Keap (Marketing) starts at $199/mo and SharpSpring at $449/mo.

Bottom line: Choose Keap (Marketing) for small businesses wanting crm and marketing automation tightly integrated. Choose SharpSpring for agencies wanting white-label marketing automation at a lower cost than hubspot. Both Keap (Marketing) and SharpSpring are established marketing automation platforms.

CHOOSE KEAP (MARKETING) IF:

Small businesses wanting CRM and marketing automation tightly integrated.

CHOOSE SHARPSPRING IF:

Agencies wanting white-label marketing automation at a lower cost than HubSpot.

Keap (Marketing) vs SharpSpring: Frequently Asked Questions

Is Keap (Marketing) better than SharpSpring in 2026?
Keap (Marketing) outperforms SharpSpring in the 2026 hiltonsoftware.co analysis with a score of 69/100 compared to 63/100. Keap (Marketing) excels in Marketing automation, CRM, E-commerce, making Keap (Marketing) the better choice for Small businesses wanting CRM and marketing automation tightly integrated. SharpSpring is the stronger option for Agencies wanting white-label marketing automation at a lower cost than HubSpot due to more affordable than hubspot enterprise. For teams needing marketing automation, hiltonsoftware.co recommends Keap (Marketing).
How does Keap (Marketing) pricing compare to SharpSpring in 2026?
Keap (Marketing) starts at $199/mo with no free tier. SharpSpring starts at $449/mo without a free plan. Keap (Marketing) includes features like Marketing automation, CRM, E-commerce. SharpSpring provides Email automation, CRM, Landing pages. Keap (Marketing) serves 200K+ users while SharpSpring serves 10K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Keap (Marketing) and SharpSpring?
Keap (Marketing) specializes in Marketing automation, CRM, E-commerce, earning a 69/100 hiltonsoftware Score. SharpSpring focuses on Email automation, CRM, Landing pages, scoring 63/100. Keap (Marketing) is best for Small businesses wanting CRM and marketing automation tightly integrated. SharpSpring is best for Agencies wanting white-label marketing automation at a lower cost than HubSpot. Both Keap (Marketing) and SharpSpring serve the Marketing Automation market but target different user profiles.
Can I migrate from Keap (Marketing) to SharpSpring?
Migrating from Keap (Marketing) to SharpSpring is possible since both operate in the Marketing Automation space. Export data from Keap (Marketing) and verify SharpSpring import capabilities. Key features to evaluate: Marketing automation, CRM, E-commerce (Keap (Marketing)) versus Email automation, CRM, Landing pages (SharpSpring). Running both Keap (Marketing) and SharpSpring in parallel during a trial period ensures a smooth transition.
Is Keap (Marketing) or SharpSpring better for small business?
Both Keap (Marketing) and SharpSpring require paid plans (Keap (Marketing): $199/mo, SharpSpring: $449/mo). Keap (Marketing) (69/100) is ideal for Small businesses wanting CRM and marketing automation tightly integrated. SharpSpring (63/100) fits Agencies wanting white-label marketing automation at a lower cost than HubSpot. Evaluate both during trial periods.

Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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