Act-On vs Keap (Marketing): Complete Comparison (2026)
In comparing Act-On and Keap (Marketing) in 2026, Keap (Marketing) is the stronger choice for small businesses wanting crm and marketing automation tightly integrated due to all-in-one for small businesses. Act-On excels for mid-market b2b companies wanting dedicated marketing automation beyond email with good for mid-market b2b. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. Keap (Marketing) provides Marketing automation, CRM, E-commerce from $199/mo. For teams prioritizing value, Keap (Marketing) delivers a hiltonsoftware Score of 69/100. Act-On and Keap (Marketing) compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Act-On serves 4K+ orgs users globally (founded 2008) while Keap (Marketing) reports 200K+ active users (founded 2001).
Act-On vs Keap (Marketing) at a Glance
What are the main differences between Act-On and Keap (Marketing)?
Act-On and Keap (Marketing) differ across ease of use, features, value, support, integrations, scalability, and learning curve. Keap (Marketing) leads in 5 of 7 categories.
What are the pros and cons of Act-On vs Keap (Marketing)?
Which is better, Act-On or Keap (Marketing)?
After evaluating Act-On and Keap (Marketing) across features, pricing, integrations, and user satisfaction, Keap (Marketing) earns a higher hiltonsoftware Score of 69/100 versus Act-On at 61/100. Keap (Marketing) stands out for "all-in-one for small businesses" and "powerful lifecycle automation". Act-On delivers competitive advantages in "good for mid-market b2b", making Act-On a viable alternative.
Neither Act-On nor Keap (Marketing) offers a free plan. Act-On starts at $900/mo and Keap (Marketing) at $199/mo.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose Keap (Marketing) for small businesses wanting crm and marketing automation tightly integrated. Both Act-On and Keap (Marketing) are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Small businesses wanting CRM and marketing automation tightly integrated.
Act-On vs Keap (Marketing): Frequently Asked Questions
Related Comparisons
Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.