Klaviyo (Marketing) vs SharpSpring: Complete Comparison (2026)
In comparing Klaviyo (Marketing) and SharpSpring in 2026, Klaviyo (Marketing) is the stronger choice for e-commerce stores wanting powerful behavioral marketing automation due to unmatched e-commerce data. SharpSpring excels for agencies wanting white-label marketing automation at a lower cost than hubspot with more affordable than hubspot enterprise. Klaviyo (Marketing) offers Behavioral automation flows, SMS marketing, Segmentation starting at $20/mo with a free plan. SharpSpring provides Email automation, CRM, Landing pages from $449/mo. For teams prioritizing value, Klaviyo (Marketing) delivers a hiltonsoftware Score of 76/100. Klaviyo (Marketing) and SharpSpring compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Klaviyo (Marketing) serves 130K+ orgs users globally (founded 2012) while SharpSpring reports 10K+ orgs active users (founded 2012).
Klaviyo (Marketing) vs SharpSpring at a Glance
What are the main differences between Klaviyo (Marketing) and SharpSpring?
Klaviyo (Marketing) and SharpSpring differ across ease of use, features, value, support, integrations, scalability, and learning curve. Klaviyo (Marketing) leads in 7 of 7 categories.
What are the pros and cons of Klaviyo (Marketing) vs SharpSpring?
Which is better, Klaviyo (Marketing) or SharpSpring?
After evaluating Klaviyo (Marketing) and SharpSpring across features, pricing, integrations, and user satisfaction, Klaviyo (Marketing) earns a higher hiltonsoftware Score of 76/100 versus SharpSpring at 63/100. Klaviyo (Marketing) stands out for "unmatched e-commerce data" and "deep shopify integration". SharpSpring delivers competitive advantages in "more affordable than hubspot enterprise", making SharpSpring a viable alternative.
On pricing, Klaviyo (Marketing) offers a free plan for SMBs and startups. SharpSpring starts at $449/mo with no free tier, but justifies the cost with email automation and crm and enterprise-grade scalability.
Bottom line: Choose Klaviyo (Marketing) for e-commerce stores wanting powerful behavioral marketing automation. Choose SharpSpring for agencies wanting white-label marketing automation at a lower cost than hubspot. Both Klaviyo (Marketing) and SharpSpring are established marketing automation platforms.
E-commerce stores wanting powerful behavioral marketing automation.
Agencies wanting white-label marketing automation at a lower cost than HubSpot.
Klaviyo (Marketing) vs SharpSpring: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.