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Home/Tools/Marketing Automation/Braze
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Braze

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By Marcus Johnson, Marketing & Growth SpecialistยทUpdated April 24, 2026ยท7 min read

Customer engagement platform for cross-channel mobile and web marketing.

โ˜…โ˜…โ˜…โ˜…โ˜…4.5
1.5K+ orgs usersFounded 2011
63
hiltonsoftware.co Score
Try Braze Free โ†’

Braze is a marketing automation platform founded in 2011 with a hiltonsoftware Score of 63/100. Braze pricing starts at Custom pricing/month with no free plan. Braze serves 1.5K+ orgs users and competes with HubSpot Marketing, Marketo, and Pardot in the marketing automation market. Key Braze features include Push notifications, In-app messaging, and Email. hiltonsoftware.co rates Braze 4.5/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).

Score Breakdown

Ease of Use
79
Features
79
Value for Money
63
Customer Support
68
Integrations
57

What are the pros and cons of Braze?

โœ“Best-in-class mobile push notifications
โœ“Powerful cross-channel Canvas
โœ—Enterprise pricing only
โœ—Complex to implement

Key Features

โœ“Push notifications
โœ“In-app messaging
โœ“Email
โœ“Canvas journeys

Best For

Consumer apps wanting sophisticated multi-channel customer engagement.

How much does Braze cost in 2026?

Starter
For small teams
Custom pricing
Business
For companies
Custom
Enterprise
Advanced controls
Custom

Quick Info

CompanyBraze Inc.
HQNew York, NY
Founded2011
Users1.5K+ orgs
CategoryMarketing Automation

Quick Links

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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology