Google Analytics

Google Analytics is a analytics & bi platform founded in 2005 with a hiltonsoftware Score of 88/100. Google Analytics pricing starts at Free (GA4)/month with a free plan available. Google Analytics serves 50M+ websites users and competes with Tableau, Power BI, and Looker in the analytics & bi market. Key Google Analytics features include Traffic reports, Conversion tracking, and Audience insights. hiltonsoftware.co rates Google Analytics 4.4/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).