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Home/Tools/Email Marketing/Klaviyo
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Klaviyo

FREE PLANPOPULAR
By Marcus Johnson, Marketing & Growth SpecialistยทUpdated April 24, 2026ยท7 min read

E-commerce email and SMS marketing platform with deep store integrations.

โ˜…โ˜…โ˜…โ˜…โ˜…4.6
130K+ orgs usersFounded 2012
78
hiltonsoftware.co Score
Try Klaviyo Free โ†’

Klaviyo is a email marketing platform founded in 2012 with a hiltonsoftware Score of 78/100. Klaviyo pricing starts at $20/mo/month with a free plan available. Klaviyo serves 130K+ orgs users and competes with Mailchimp, ConvertKit, and Campaign Monitor in the email marketing market. Key Klaviyo features include Ecommerce integrations, SMS marketing, and Predictive analytics. hiltonsoftware.co rates Klaviyo 4.6/5 based on user ratings (40%), feature depth (25%), value for money (20%), market presence (10%), and growth trajectory (5%).

Score Breakdown

Ease of Use
87
Features
80
Value for Money
74
Customer Support
71
Integrations
65

What are the pros and cons of Klaviyo?

โœ“Best for e-commerce businesses
โœ“Deep Shopify integration
โœ—Expensive for large lists
โœ—Overkill for non-e-commerce

Key Features

โœ“Ecommerce integrations
โœ“SMS marketing
โœ“Predictive analytics
โœ“Flows automation

Best For

E-commerce brands on Shopify wanting data-driven email marketing.

How much does Klaviyo cost in 2026?

Free
For individuals
$0
Pro
For small teams
$20/mo
Business
For companies
Custom
Enterprise
Advanced controls
Custom

Quick Info

CompanyKlaviyo Inc.
HQBoston, MA
Founded2012
Users130K+ orgs
CategoryEmail Marketing

Quick Links

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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: March 2026. Pricing verified. Methodology