Act-On vs Mailshake (Outreach): Complete Comparison (2026)
In comparing Act-On and Mailshake (Outreach) in 2026, Mailshake (Outreach) is the stronger choice for sdrs and sales teams running high-volume cold outreach campaigns due to simple and focused on outreach. Act-On excels for mid-market b2b companies wanting dedicated marketing automation beyond email with good for mid-market b2b. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. Mailshake (Outreach) provides Email sequences, Email warm-up, Phone dialer from $29/user/mo. For teams prioritizing value, Mailshake (Outreach) delivers a hiltonsoftware Score of 67/100. Act-On and Mailshake (Outreach) compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Act-On serves 4K+ orgs users globally (founded 2008) while Mailshake (Outreach) reports 75K+ active users (founded 2015).
Act-On vs Mailshake (Outreach) at a Glance
What are the main differences between Act-On and Mailshake (Outreach)?
Act-On and Mailshake (Outreach) differ across ease of use, features, value, support, integrations, scalability, and learning curve. Mailshake (Outreach) leads in 7 of 7 categories.
What are the pros and cons of Act-On vs Mailshake (Outreach)?
Which is better, Act-On or Mailshake (Outreach)?
After evaluating Act-On and Mailshake (Outreach) across features, pricing, integrations, and user satisfaction, Mailshake (Outreach) earns a higher hiltonsoftware Score of 67/100 versus Act-On at 61/100. Mailshake (Outreach) stands out for "simple and focused on outreach" and "good deliverability tools". Act-On delivers competitive advantages in "good for mid-market b2b", making Act-On a viable alternative.
Neither Act-On nor Mailshake (Outreach) offers a free plan. Act-On starts at $900/mo and Mailshake (Outreach) at $29/user/mo.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose Mailshake (Outreach) for sdrs and sales teams running high-volume cold outreach campaigns. Both Act-On and Mailshake (Outreach) are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
SDRs and sales teams running high-volume cold outreach campaigns.
Act-On vs Mailshake (Outreach): Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.